Is it possible to link the same URL (Subtopic Keyword) in different TOPICS??

SOLVE
Marta_Agraz
Member

Hi,

 

We are trying to add the same subtopic keyword to different TOPICS, but it's not possible.

Here is the example:

We have as TOPICS: 1) Sales CRM and 2) MKTG CRM.

And we'd like to add the same subtopic keyword (blog post) "Align sales and marketing" to both TOPICS. As we see is not possible, what do you recommend to do in case we have some content which could fit in differents TOPICS and help SEO??

 

Thanks so much,

 

Marta Agraz

SEO
1 Accepted solution

Accepted Solutions
Phil_DM2
Solution
Contributor | Gold Partner

Hello @Marta_Agraz

 

Unfortunately, you are not able to attach the same piece of content (such as a blog) to more than one Topic in the "SEO" section of HubSpot (where all of your pillar pages and topic clusters are). Theoretically, you could still go into the blog post itself and edit to add a link to the pillar page(s) you want.

 

I believe the reason why HubSpot doesn't allow you to link content to multiple Topics (pillar pages) is that this can confuse search engines when trying to determine which of your pages are related (if it sees the same page linking to multiple pillars, it could be uncertain which topic the page should fall under). I'm not 100% certain on that, but I think that could make sense, seeing as how search engines can be very strict with the way they analyze, interpret, and rank webpages and content. 

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7 Replies 7
DanielSanchez
Key Advisor

Hi @Marta_Agraz 

 

U can create topics to use how subtopic, just configure in Design Manager, to get one menu created in settings, and have a easy maintenance. 

 

After all, i think subtopics are other topics, with a hierarchy in the menu and sometimes in the URL.

 

Hope this helps.

 

Did this post help solve your problem? If so, please mark it as a solution.

Best regards!

0 Upvotes
Marta_Agraz
Member

Hi Daniel,

 

I think we didn't understand each other.

 

Our problem is we can't add the same content in different TOPICS. 

We've tried adding the same subtopic keyword to finde the same subtopic content and here is when we can't find it to add. If we follow the same steps, with the first topic (CRM para ventas) we work it's ok; that's, we add the subtopic keyword (alinear ventas y CRM) and it automatically finds us the subtopic content we want to add (a post blog). But the problem is when we continue with another topic (CRM para marketing), we add the same subtopic keyword but then, it doesn't suggest any subtopic content and the only way to add the same blog post is adding it like an external URL.

 

So now, we have the same content (the same blog post) in different topics, but in differents way to be attached and we don't know what difference it makes...

I'm a littble bit confused with that.

 

Thanks in advance!

 

PS: I attach an image with the process steps, it perhaps helps you to understand my problem.

 

 

 

 

0 Upvotes
Marta_Agraz
Member

SEO_content attached.jpg

0 Upvotes
Phil_DM2
Solution
Contributor | Gold Partner

Hello @Marta_Agraz

 

Unfortunately, you are not able to attach the same piece of content (such as a blog) to more than one Topic in the "SEO" section of HubSpot (where all of your pillar pages and topic clusters are). Theoretically, you could still go into the blog post itself and edit to add a link to the pillar page(s) you want.

 

I believe the reason why HubSpot doesn't allow you to link content to multiple Topics (pillar pages) is that this can confuse search engines when trying to determine which of your pages are related (if it sees the same page linking to multiple pillars, it could be uncertain which topic the page should fall under). I'm not 100% certain on that, but I think that could make sense, seeing as how search engines can be very strict with the way they analyze, interpret, and rank webpages and content. 

View solution in original post

DanielSanchez
Key Advisor

Hi @Marta_Agraz ,

 

Really i understood wrong your question. Sorry!

 

I hope @Phil_DM2 can help you with reply above.

Good luck! 🙂

0 Upvotes
Foxter
Participant

Hi Marta,

 

you are right, I am not sure why you can't do this. We at Foxter have found a way to solve this that may work for you. I have to say that I am not sure how this will affect to search engines, this should be answered by a HubSpot SEO expert.

 

Try using an external URL and you will see that it actually works:

CRM_HubSpot_SEO.png

 

Thanks,

 

Eric

 

 

 

0 Upvotes
webdew
Top Contributor | Diamond Partner

Hi Marta,

 

Yes! Unfortunately, you cannot link different blog posts with the same subtopic keyword. It would be difficult for a Search engine to crawl, analyse and rank your content and website for the same URL. So, it’s crucial to have a unique URL for each topic.  

 

Like in the provided example, you can link both the topics that are Sales CRM and MKTG CRM to the same pillar page like CRS, but you cannot use the same target URL for both the contents. Furthermore, you can leverage HubSpot SEO tool to get an idea about other keywords that you can use for the respective title and link it with the respective pillar page. 


Hope it helps!  Moreover, if you want any assistance, don’t hesitate to contact us.

0 Upvotes