Improving content creation process

[PratikshyaM1]

Hi everyone!!

I am Pratikshya Mohanty and today I am here to share my perception regarding the improvement required in the content creation process.

Talking about the first step, then I will try to understand the reason and goal behind my content creation. Secondly, I will do a detailed reasearch about my buyer's personas. Then, I will make my content creation plan related to the editing, publishing dates, allocation of responsibilities to the appropriate persons for content creation process., etc. And lastly, I would go for a thorough review process to track the faults or errors present in the content and try to come up with the best solutions.

That's all.

Thank you so much.

[HLodhi]

Hey HubSpot Community,

I wanted to share an interesting insight from my recent experience with SEO and niche content marketing. As digital marketers, we often focus on competitive keywords, but I’ve seen powerful organic growth by targeting highly specific audiences through niche websites.

For example, I’ve been working on a project centered around Surah Yaseen, a well-known chapter in the Quran. The site – this website  – offers the Surah with Urdu translation and audio, and is optimized for both religious and language-specific search queries.

By aligning SEO with content that fulfills a specific cultural and spiritual need, we’ve seen increasing engagement and natural backlinks from forums, blogs, and communities. This method of combining faith-based content with SEO best practices might be an overlooked gem for marketers working with multicultural or multilingual audiences.

Would love to hear if anyone else has leveraged hyper-niche content in their SEO strategy or explored religious/spiritual angles in digital marketing. 

Cheers!

[LiamDoyle]

Hey Pratikshya! I love how structured your approach is—especially starting with the “why” behind the content.

I’m a big believer in audience research too; it makes all the difference. I’m curious—what tools or methods do you use during your review process?

[Jaycee_Lewis]

Hi, @PratikshyaM1 👋 Welcome to our community! Have you taken any of our certifications for Content Marketing or Social Media for the HubSpot Academy yet? — Jaycee