HubSpot Vidyard VS YouTubeSOLVE
Sep 17, 2018 3:45 PM
Can anyone help determine best practices for which link (YouTube vs HubSpot) to promote on social and which of the two hosted videos (YouTube vs HubSpot) we should be promoting on our website? That may sounds like an odd question, but I’ve read articles that say posting YouTube videos to your website increases SEO, so I just want to be sure we are doing the right thing. I’m not sure how this HubSpot integration changes the playing field with Google SEO. For example, would we use the HubSpot video on our blog page and in social and just leave the YouTube channel be by itself? To me, it seems like we are duplicating efforts. What am I missing? Can anyone help here please> Thanks in Advance!
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Sep 18, 2018 5:05 PM
Thank you for that response @agirard as well as the links to the articles.....Seems like I am leaning towards YouTube then? What are your thoughts about using both platforms and having the video live on HubSpot as well as YouTube? Maybe a silly question but does Google see videos as duplicate content?
Sep 19, 2018 7:17 PM
If your goal is to increase SEO on website pages, I would recommend using Wistia for your videos, since it is highly optimized for that. Here's some info about Video SEO with Wistia and how the HubSpot-Wistia integration works. Also, remember that regular embedding (on the page) works better for SEO than pop-up embedding, since Google indexes that differently.
I also recommend uploading to native platforms for social since videos on youtube get more exposure on youtube, facebook videos on facebook, etc... Youtube videos are great for SEO but not for your website, you can make the youtube video come up on the first page of Google, but remember, you are sending traffic to youtube, not your site. It all depends on your goals for the videos.
If you use Wistia, videos are also indexed by google (like youtube videos do) and they come up "as videos" on the search, but send people to your page 🙂 . so cool.
I hope this helps, if it does, please mark as a solution.
If you have any other questions, let me know and we can dig deeper.