Research your audience - what types of content do they want to read about, get topic ideas, understand the length and format, etc.
Brainstorm internally - Get some ideas on paper and then start to prioritize ones that will most likely resonate
Use ChatGPT or AI - I recommend using this to help come up with additional ideas, not write the content...it should be an assistant
You can also use AI to help create outlines, but the substance of the content should ideally be created by a human -- after it's written you can run it back through your AI tools to help clean it up, fix grammar, change tone, etc. Again, use it as an assistant, not a crutch.
There's a lot that goes into a successful content marketing strategy, but hopefully this can help you get started with the very early stages.
Good luck and welcome to the Community!
Did this post help solve your problem? If so, please mark it as a solution.
Josh Curcio HubSpot support and inbound marketing for OEMs, contract manufacturers, and industrial suppliers. HubSpot Diamond Partner & HubSpot Certified Trainer
Research your audience - what types of content do they want to read about, get topic ideas, understand the length and format, etc.
Brainstorm internally - Get some ideas on paper and then start to prioritize ones that will most likely resonate
Use ChatGPT or AI - I recommend using this to help come up with additional ideas, not write the content...it should be an assistant
You can also use AI to help create outlines, but the substance of the content should ideally be created by a human -- after it's written you can run it back through your AI tools to help clean it up, fix grammar, change tone, etc. Again, use it as an assistant, not a crutch.
There's a lot that goes into a successful content marketing strategy, but hopefully this can help you get started with the very early stages.
Good luck and welcome to the Community!
Did this post help solve your problem? If so, please mark it as a solution.
Josh Curcio HubSpot support and inbound marketing for OEMs, contract manufacturers, and industrial suppliers. HubSpot Diamond Partner & HubSpot Certified Trainer