How to make SEO monthly budget for client

[AAhmad54]

Hi Hubspot Community ! I am confused to make SEO budget for client . My clinet have a local website on GPS Tracker company with 15 pages.

[SPackages]

Hello @AAhmad54! Hope you are doing well

In strategizing a monthly SEO budget for a client, it's essential to develop a thorough monthly SEO plan tailored to their objectives. This strategy should cover keyword research, content optimization, backlink acquisition, and routine performance evaluation to foster steady progress. Adapting the budget to suit these tactics is vital for optimizing the client's online presence and enhancing organic traffic generation. Keep in mind, that transparency and adaptability are pivotal in showcasing the monthly SEO plan to ensure client engagement and sustained growth.

[danmoyle · Accepted solution]

Hi @AAhmad54.  That's a big question. I don't think there's a simple answer or easy formula here. I like the resources @DianaGomez shared. I also found this resource from Harvard Business Review (it's more general than SEO focused, but may help).

One factor is your estimated time. If you charge $200/hour for your services, how long do you think it will take to accomplish your client's goals? 

Another factor is costs like content creation, SEO advertising, and others that may affect costs. 

My advice: Find others in the SEO world talking about how they charge clients and build a basic template for yourself on how you'd like to bring money into your business. Then test it out and see how profitable you can make it. Iterate and evolve as you grow. 

[DianaGomez]

Hi @AAhmad54, I hope you are doing well.

I understand that you would like to better understand the budget that should be assigned to SEO. If that's the case, I would like to share two helpful articles from our blog with you.

• SEO Pricing: How Much Should You Spend on SEO Services?
• How to Manage Your Entire Marketing Budget [Free Budget Planner Templates]

I also wanted to tag a couple of subject matter experts to get their opinion on this topic: 

Hi @danmoyle, @johnelmer, @GRajput,  any insights you could share with us? Thank you!

Best regards,

Diana