How do I write website content for digital marketing in HubSpot?

[Pirbhuchetan]

I want to create a website, but I don't know, that what i write content for my website. I want to create website about digital marketing services, Social media advertising, seo, affiliate marketing, & teach digital marketing education.I want to create a website, but I don't know what content to write for my website. I want to teach digital marketing services, social media advertising, SEO, affiliate marketing, and digital marketing education.

[CarolinaDeMares · Accepted solution]

Hey @Pirbhuchetan ! 

That's awesome you are building a website about digital marketing services with HubSpot 😊
I would first recommend to explore some Marketing Agencies that have built some cool websites with HubSpot CMS, will share the HubSpot inspire link here: https://inspire.hubspot.com/?industry=Marketing+%26+Advertising
Looking at your competitors will give you an idea of how to structure the website and what relevant content to include 😊

I would also recommend using the following tools to optimize time and SEO efforts: 
1. HubSpot Content Assistant (AI) to write faster 
2. HubSpot SEO tool 

Hope this helps! 

Carolina De Mares

ZUID.
Goirkekanaaldijk 12 
5046 AT Tilburg 
Nederland

[danmoyle · Accepted solution]

Hey there @Pirbhuchetan. Here are a few thoughts I've shared over the years, brought together in one spot (thanks Claude) and edited for actual reading 😂 

1. Focus on Education Over Promotion

First, I'd suggest creating content that educates your audience rather than just selling services. I've long focused on building relationships through teaching. For your website, this means:

• Write detailed guides on how to implement SEO strategies
  Create step-by-step tutorials for social media advertising
  Develop case studies showing real results from affiliate marketing campaigns

2. Prioritize Your Warm Leads
Don't worry about going viral or being flashy. I'm a big fan of being helpful rather than flashy because warm leads are more cost-effective and higher quality (did you know that research says inbound marketing costs 61% less per lead than disruptive marketing?). Your content should attract people actively seeking digital marketing solutions.

3. Use a Journalistic Approach
Because of my background, I like to encourage folks to think like a journalist rather than a marketer. This mneans creating:

• Engaging stories about client successes
• Problem-solving content that addresses specific pain points
• Content that builds trust and turns readers into advocates

4. Don't Be Afraid of "Boring" Topics
I think you're already on this track because you're asking about tackling the marketing basics we all work in. I don't see you asking about being flashy. Digital marketing education might seem technical or dry, but that's exactly where opportunity lies. Make complex topics accessible and helpful.

Let's get into specific content ideas for your website based on your request above. Hopefully these help inspire some content for you!

For SEO Services:

"Complete SEO Checklist for Small Businesses"
"Common SEO Mistakes and How to Fix Them"
Before/after case studies with specific metrics

For Social Media Advertising:

Platform-specific guides (Facebook Ads, Instagram, LinkedIn)
Budget allocation strategies
Ad creative best practices with examples

For Affiliate Marketing:

How to choose the right affiliate programs
Tracking and analytics tutorials
Compliance and disclosure guidelines

For Digital Marketing Education:

Beginner-friendly course outlines
Industry terminology glossaries
Free resources and tools recommendations

As the market shifts, the thing I'll you with is these two closing thoughts. I'm a fan of using generative AI tools to enhance customer experience and create more personalized, efficient content. Consider incorporating AI tools to scale your educational content while maintaining quality. And finally: Don't chase trends; solve problems. Your website content should make visitors say "this is exactly what I needed" rather than "this is impressive." Be the helpful expert who guides people through digital marketing challenges, and you'll build a loyal audience that converts.

Hopefully that helps! 

[SanjayKumar]

Hey! @Pirbhuchetan 
Creating a website for digital marketing services and educating it to a broader audience can be challenging but don't worry by keeping your content simple and audience-focused, you can grow it in no time.
Here's what you should start with while building your website:

Create a Home Page that briefly defines who you help, lists the services you offer (e.g., SEO, social media ads, affiliate marketing, etc.), and explains how you can help businesses or beginners grow online.

Create separate Service Pages for each of the services you offer. These pages should describe what each service entails and how the users can benefit from them.

Create an Education or Blog Section. Start by sharing beginner-friendly content like the basics of digital marketing, expert SEO tips, and social media ad strategies, etc.

Create an About Page to tell your story; talk about your background, your mission, and why people should learn from or work with you. This helps you build a genuine connection with your audience.

Create a Contact & Lead Page. You can offer a free guide, consultation, or training, etc. here to encourage your visitors to connect with you.

Here is a few tips from our side on how you should write your content:
1. Before beginning, understand who you are writing for (your audience), their goal, and the action you want them to take.
2. Use SEO strategies wisely by adding keywords naturally to your content, writing for the search intent, and keeping your content structured.
3. Utilise HubSpot features to grow. Use smart CTAs, connect forms to your CRM, and track your content's performance. All these tools will help you personalise your audience's experiences, gather meaningful data, and make improvements that bring bigger results.
4. Talk to your readers, build a connection with them. Don’t just force your sales pitch on them.

5. Monitor key metrics like page views, engagement, and CTA clicks, etc. after you've published your content. The insights gained from this can help you make small adjustments that can boost your content's performance and drive better results over time.

Hope this helps! Good luck building your website.

[CarolinaDeMares · Accepted solution]

Hey @Pirbhuchetan ! 

That's awesome you are building a website about digital marketing services with HubSpot 😊
I would first recommend to explore some Marketing Agencies that have built some cool websites with HubSpot CMS, will share the HubSpot inspire link here: https://inspire.hubspot.com/?industry=Marketing+%26+Advertising
Looking at your competitors will give you an idea of how to structure the website and what relevant content to include 😊

I would also recommend using the following tools to optimize time and SEO efforts: 
1. HubSpot Content Assistant (AI) to write faster 
2. HubSpot SEO tool 

Hope this helps! 

Carolina De Mares

ZUID.
Goirkekanaaldijk 12 
5046 AT Tilburg 
Nederland

[BérangèreL]

Hey @Pirbhuchetan, It’s great that you’re starting a website on digital marketing topics.

A good place to begin is by outlining your main services and what makes you unique. Try breaking your content into sections, about, services, blog, and resources.

I've gathered some similar threads that might help you:

- The solution from @karstenkoehler on this post "How can I learn content marketing best practices in HubSpot?"
- These threads too might help: "How to build portfolio as a student in content writing?" and "How can I improve my copy writing skills for content marketing?"

Let's consult our Top Experts: Hi @karstenkoehler, @danmoyle and @Bryantworks do you have any tips to share with @Pirbhuchetan, please?

Thanks so much in advance for your valuable insights!

Have a lovely day!
Bérangère