How Can I Boost My Content Marketing ROI Using HubSpot Tools?

[ARez]

I'm currently exploring ways to optimize my content marketing strategy and would love to get some insights from fellow HubSpot users. How do you leverage HubSpot's tools (like SEO, blog analytics, or marketing automation) to increase content marketing ROI? What specific workflows or strategies have you found to be most effective? Any tips on tracking and improving performance metrics using HubSpot dashboards?

Looking forward to hearing your experiences and recommendations!

[Josh · Accepted solution]

Hi @ARez,

There are so many potential answers here, but to be timely with the recent announcements about Breeze, AI can be an option to improve content marketing ROI because it will allow you to repurpose content easily into different formats and for different channels.  If you're already producing content or have a library of existing content, that's the first step, especially if it's high quality.  If you haven't read about it already, here's info on the Breeze Content Agent.

In my experience, the most effective workflows are the ones that are most aligned with your customer's journey. Yes, this is just a general best practice, but I've never been able to take one workflow and use the same process for another client. There are similarities, but it always comes back to where is the buyer in their process and what information would be most relevant for them next.

For metrics/dashboards, I highly recommend the campaigns tool to organize and report on your efforts. The marketing reports are helpful, but the campaigns tool will allow you to easily aggregate your assets, see how they are impacting conversions and engagement, and report on ROI.

Hope this helps!

Josh 

[ARez]

Hey Josh,

Thanks so much for the detailed insights! I hadn't considered using AI for repurposing content across different formats and channels—I'll definitely explore the Breeze Content Agent more deeply. I agree, aligning workflows with the customer journey makes a huge difference, especially for content relevance and engagement.

I also appreciate the recommendation to use the campaigns tool for tracking ROI. I’m excited to see how it can help tie together metrics across different assets and show a clearer picture of my efforts’ impact.

Thanks again for sharing your expertise!