Guidance on Content Strategy and SEO for 247EmiratesGuides

[sarahjacob2k24]

Hello HubSpot team,

I manage 247EmiratesGuides  and I am working on strengthening the site’s content strategy for better SEO performance. Our content primarily focuses on job opportunities, walk-in interviews, and relocation guides in the UAE. While traffic is steady, keyword ranking and organic conversions remain inconsistent across different categories.

Could you please suggest the best practices in HubSpot for structuring content clusters, improving keyword mapping, and optimizing pillar pages for higher visibility? Any advice on tracking performance effectively within HubSpot would also be appreciated.

Thanks in advance.

[BASEAPPAPK]

This is a great thread — content strategy and SEO really go hand in hand, especially for niche-focused websites. I’ve found that balancing keyword optimization with genuinely helpful content tends to perform better in the long run than just chasing rankings. Also, interlinking resources and keeping site speed in check plays a huge role in retention. For example, HTTPS// BASEAPP is a project I’ve been exploring, and it really highlights how consistency in both content and optimization can build long-term visibility.