Guest Posting Question

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New Contributor

In order to build back links you need to think about your strategy as building relationships, not building links.

 

So, one way to add value, and build relationships is through guest posting. 

 

My question is, after you've successfully created a guest post, should you include one link to your site in that guest post? Or am I taking the wrong approach? 

 

Hope to hear back soon. 

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Esteemed Advisor | Platinum Partner

Hi @LionMedia,

 

Yes, the key point is adding value! You'll want to add at least one link back to your site that adds additional value to the reader. Ideally it won't be to your home page, but instead something highly relevant to the guest post article itself. If it makes sense to have more than one and provides additional value, that's OK too. From an SEO perspective for yourself, try and use relevant anchor text vs your brand name or "click here".

 

Overall, I think you're taking the right approach. Build relationships and add value!

 

Thanks for the ping @jennysowyrda!




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Josh Curcio

HubSpot support and inbound marketing for OEMs, contract manufacturers, and industrial suppliers.
HubSpot Platinum Partner & HubSpot Certified Trainer

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HubSpot Employee

Hello, @LionMedia ! I wanted to dive in here as well. Nice to meet you. My name's Abi, and I'm the Content Manager at HubSpot Academy. You bring up an excellent question Smiley Happy 

 

Similar to what @Josh  advises, yes! You should include a link or two to your site in guest posts.

 

You definitely want to prioritize your relationship with readers and the editor of the blog you're working with first. So if the editor has a rule against backlinks in guest posts, then align with the rule, leave out backlinks to your site, and publish your post anyways. It's still a fantastic opportunity to get your brand out there and build a relationship with the editor and the blog's audience.  

 

But if you get the green light to include a backlink or two (usually the editor will specify a limit), then include links that are valuable for the reader and will help them gain greater insight into your blog post's material. Just avoid "link stuffing," or stuffing your post with tons of links in an effort to drive traffic to your site.

 

So in short, let your site's amazing content shine in your guest blog posts! Just keep everything in moderation, and check in with the blog's editor when in doubt. 

 

Best of luck in your guest contributions! 

 

Thanks,

Abi

3 Replies 3
Community Manager

Hi @LionMedia,

 

I want to tag in some users who have discussed similar topics before. @gabriel-nextiny@Josh@dkelly do you have any tips for @LionMedia in regards to guest posting? 

 

Thanks,
Jenny


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0 Upvotes
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Esteemed Advisor | Platinum Partner

Hi @LionMedia,

 

Yes, the key point is adding value! You'll want to add at least one link back to your site that adds additional value to the reader. Ideally it won't be to your home page, but instead something highly relevant to the guest post article itself. If it makes sense to have more than one and provides additional value, that's OK too. From an SEO perspective for yourself, try and use relevant anchor text vs your brand name or "click here".

 

Overall, I think you're taking the right approach. Build relationships and add value!

 

Thanks for the ping @jennysowyrda!




Did this post help solve your problem? If so, please mark it as a solution.

Josh Curcio

HubSpot support and inbound marketing for OEMs, contract manufacturers, and industrial suppliers.
HubSpot Platinum Partner & HubSpot Certified Trainer

Highlighted
HubSpot Employee

Hello, @LionMedia ! I wanted to dive in here as well. Nice to meet you. My name's Abi, and I'm the Content Manager at HubSpot Academy. You bring up an excellent question Smiley Happy 

 

Similar to what @Josh  advises, yes! You should include a link or two to your site in guest posts.

 

You definitely want to prioritize your relationship with readers and the editor of the blog you're working with first. So if the editor has a rule against backlinks in guest posts, then align with the rule, leave out backlinks to your site, and publish your post anyways. It's still a fantastic opportunity to get your brand out there and build a relationship with the editor and the blog's audience.  

 

But if you get the green light to include a backlink or two (usually the editor will specify a limit), then include links that are valuable for the reader and will help them gain greater insight into your blog post's material. Just avoid "link stuffing," or stuffing your post with tons of links in an effort to drive traffic to your site.

 

So in short, let your site's amazing content shine in your guest blog posts! Just keep everything in moderation, and check in with the blog's editor when in doubt. 

 

Best of luck in your guest contributions! 

 

Thanks,

Abi