Content Strategy & SEO

MSanfilippo
Member

Glossary page question

SOLVE

Hello, we have some glossary pages on our website. The goal of the glossary pages are to each to educate readers on that specific term. However, I would like to take advantage of some SEO juice. Would it make sense to do a few plugs such as where we define a term and note (here's an example) that red-lining documents are applicable I plug that red-lining is a feature offered by some INSERT OUR INDUSTRY type of software, without coming straight out and saying us so that it's still educational? And then linking to the features page?

1 Accepted solution
DavidDennison
Solution
Key Advisor

Glossary page question

SOLVE

I wouldn't worry about coming out and just saying, as you're still taking an educational approach. A lot of websites do this to help users learn and navigate to the other portions of the website that can help them.

 

In fact, you can even use the glossary page as a content pillar, which is excellent for interlinking.

 

A good example is a blog post that I wrote for the agency I work with on digital marketing terms. While somewhat similiar to your question, I used this as a way to not only educate, but to lead visitors to other portions of our website that they might find useful. Let me know if you have any other questions!

 

You can find this example here: https://www.k2analytics.com/digital-marketing-terms/

 

****Disclaimer: I am not trying to promote my company or my company's services. I simply had a very specific example that I could provide. Moderators, please remove if not allowed. Thank you!***

David Dennison

Search Engine Optimization

and Content Marketing Expert

mobilePhone
702-556-5062
emailAddress
david@daviddennison.com
website
https://daviddennison.com

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2 Replies 2
DavidDennison
Solution
Key Advisor

Glossary page question

SOLVE

I wouldn't worry about coming out and just saying, as you're still taking an educational approach. A lot of websites do this to help users learn and navigate to the other portions of the website that can help them.

 

In fact, you can even use the glossary page as a content pillar, which is excellent for interlinking.

 

A good example is a blog post that I wrote for the agency I work with on digital marketing terms. While somewhat similiar to your question, I used this as a way to not only educate, but to lead visitors to other portions of our website that they might find useful. Let me know if you have any other questions!

 

You can find this example here: https://www.k2analytics.com/digital-marketing-terms/

 

****Disclaimer: I am not trying to promote my company or my company's services. I simply had a very specific example that I could provide. Moderators, please remove if not allowed. Thank you!***

David Dennison

Search Engine Optimization

and Content Marketing Expert

mobilePhone
702-556-5062
emailAddress
david@daviddennison.com
website
https://daviddennison.com
natsumimori
Community Manager
Community Manager

Glossary page question

SOLVE

Hi @MSanfilippo 

 

Thank you for reaching out to the Community.

I wanted to tag in some top contributors- @rikkilear and @karstenkoehler , would you mind sharing your advice for @MSanfilippo ?