Nov 7, 20224:04 PM - last edited on Feb 21, 20235:57 AM by MiaSrebrnjak
Participant
Difference between a related keyphrase and a keyphrase
SOLVE
Hi all. I'm brand new to the HubSpot Community, and to SEO! As a beginner, I still have much to learn so I'll throw one of those "keeps me awake at night" questions. 😅
What's the difference between a related keyphrase and a keyphrase synonym? Can Google make a distinction between related/synonym keyphrases and a focus keyphrase, or do they both "equally count" towards rankings?
As for Google's distinction and where importance is placed, from what I've seen it's hard to know exactly without testing your specific use case continuously. I would recommend using them both and deciding what's performing better.
Did my answer help? Please "mark as a solution" to help others find answers. Plus I really appreciate it!
Difference between a related keyphrase and a keyphrase
SOLVE
Hey @HSeeley this is actually a FANTASTIC question when it comes to keyword research, content writing, and on-page optimizations.
Simply put the difference between a related keyphrase (also known as LSI Keywords) and synonyms are their relation to the original keyword.
A related keyphrase is a term that doesn't have the same meaning, but more of a complimentary term for. For example, an LSI keyword for "seasons" would be "fall, summer, spring, winter" as they are related to the word "seasons".
A synonym would be "cars" and "automobiles".
Yes, Google is advanced enough to understand them both.
For SEO, LSI keywords are not really a "thing" that is being judged by Google when ranking. According to John Meueller from Google "There's no such thing as an LSI keyword - anoyone who's telling you otherwise is mistaken, sorry."
However, it is best practice to avoid keyword spamming so using synonyms is a better alternative. Plus it will help you rank for more keyword variations when creating content and improve the "reach" of your post by appearing in synonym-related searches.
In terms of using LSI keywords, it just ensures your covering the topic in detail.
Difference between a related keyphrase and a keyphrase
SOLVE
Hey @HSeeley this is actually a FANTASTIC question when it comes to keyword research, content writing, and on-page optimizations.
Simply put the difference between a related keyphrase (also known as LSI Keywords) and synonyms are their relation to the original keyword.
A related keyphrase is a term that doesn't have the same meaning, but more of a complimentary term for. For example, an LSI keyword for "seasons" would be "fall, summer, spring, winter" as they are related to the word "seasons".
A synonym would be "cars" and "automobiles".
Yes, Google is advanced enough to understand them both.
For SEO, LSI keywords are not really a "thing" that is being judged by Google when ranking. According to John Meueller from Google "There's no such thing as an LSI keyword - anoyone who's telling you otherwise is mistaken, sorry."
However, it is best practice to avoid keyword spamming so using synonyms is a better alternative. Plus it will help you rank for more keyword variations when creating content and improve the "reach" of your post by appearing in synonym-related searches.
In terms of using LSI keywords, it just ensures your covering the topic in detail.
As for Google's distinction and where importance is placed, from what I've seen it's hard to know exactly without testing your specific use case continuously. I would recommend using them both and deciding what's performing better.
Did my answer help? Please "mark as a solution" to help others find answers. Plus I really appreciate it!