Search engines are known to penalize websites that contain duplicate content. I'd assume that the tool is telling you that there is already a page which is too similar and might cause a search engine to negatively act upon your website. You should always aim for as low a similarity as possible.
Best regards!
Karsten Köhler HubSpot Freelancer | RevOps & CRM Consultant | Community Hall of Famer
Search engines are known to penalize websites that contain duplicate content. I'd assume that the tool is telling you that there is already a page which is too similar and might cause a search engine to negatively act upon your website. You should always aim for as low a similarity as possible.
Best regards!
Karsten Köhler HubSpot Freelancer | RevOps & CRM Consultant | Community Hall of Famer
Thank you for the help. I saw this message when I exported the SEO analysis from HubSpot. With a bit more digging I can confirm that it refers to some of my website pages having similar URLs.