Content Creation

patriciamataga
Member

What should you keep in mind when creating your content , 

How can we make sure our content does more than just exist, 

0 Upvotes
17 Replies 17
Josh
Recognized Expert | Platinum Partner

Hey @patriciamataga,

 

Wow...this is a big question! And to be honest, probably one that not enough people ask before they throw content out there.

 

I'm going to summarize my answer into as short of an answer as possible:

 

  • Have a really, really good understanding of your buyer (persona and journey) - I CANNOT STRESS THIS ENOUGH.
  • Determine what content will actually provide value to your buyer.
  • Does that content already exist  - probably - but can you make it easier to find and better? If it's a really crowded space, it will be more difficult, but you won't get very far by creating the same content that's already consuming the first 3 pages of search results.
  • Put effort into content creation. Quality over quantity.
  • Think topical and try to plan in advance. If you haven't done research on pillar content/pillar strategies, I would suggest doing so: https://blog.hubspot.com/marketing/content-marketing-strategy
  • Inspect and adapt. Look at the data...is it working? What can be fixed? How can you optimize content that already exists?

 OK, I'm going to stop here so I don't get too long winded.

 

Let me know if you'd like to hop on a call to discuss further. I'd be happy to be a sounding board as you think through this.




Did this post help solve your problem? If so, please mark it as a solution.

Josh Curcio

HubSpot support and inbound marketing for OEMs, contract manufacturers, and industrial suppliers.
HubSpot Platinum Partner & HubSpot Certified Trainer

MFrankJohnson
Thought Leader


2000px-Ok_sign_font_awesomeDid my post help answer your query?

Help the Community by marking it as SOLVED

 

Q: How can we make sure our content does more than just exist?

 

Short A: Promote it.

 

Longer A:

Everything @Josh said, plus promote ... promote ... promote. We like LinkedIn for B2B promotions and, obviously, Facebook and others for B2C. But produced and promoted video content seems to do well across B2B/B2C lines, so ...

 

Here's just one great example of a single person producing their own video content well enough to rival the majors -- (warning ... this girl is a pro and she ROCKS LinkedIn) -- Hire Me Video (YouTube) -- earned nearly a million views on LinkedIn.

 

Publishing great content without promotion is like pressing the mute button on your message -- not matter how great the content is, no one gets to hear it. The Kevin Costner days of, 'if you build it, they will come' are long gone.

 

 

 

Hope that helps.

 

hubspot-forum-signature-badge-v01.png

 

Please tag @MFJLabs if you'd like me to respond.

 

Note: The date of each post here is increasingly important as HubSpot evolves to be the #1 CRM platform of choice world-wide.

-- Visit

 

Hope that helps.

 

Be well,
Frank


HubSpot's Hiring World-Wide!

0 Upvotes
ckline
Member

Hi Patricia

 

We've actually written a blog article titled "How to be a Tech Company with a Killer Content Marketing Strategy" that I think you might be interested in. Check it out! Cat Very Happy

MatVitu
Participant | Diamond Partner

Hi Patricia,

 

it's very difficult to answer it! I think this is the biggest question in our work!

0 Upvotes
john3211
Member

your content should be unique, it must solve the problem of some larger public, who is looking for solution of some specific need, target hot topics of the market search on them and do your working on it.

wchouwmx
Participant

That's a good question because a lot of people just create content so that it exists. In terms of actually benefiting the business in any way, most content fall short. It fails to accumulate any traffic at all and takes up space, often generating broken links, duplicate content, or just another signal to Google that's your content isn't useful.

 

Being intentional about contents and search engine optimization doesn't have to be super complicated. Start off with monthly or quarterly theme. What that means is that plan out a main topic that you will write about for that month. During that month, choose subtopics that you can write about. Seo keyword research is perceived to be this complicated process. But it essentially boils down to finding out what relevant keywords have search volume that can bring in business. Choose keywords that are less competitive, which are usually the ones with less search volume and more words in them, and make sure that this keywords that it is in your title and sprinkling naturally a few times in your post. Don't insert it too many times, otherwise they will look unnatural and Google penalizes that.

-With love, Will Chou
ipmedia1
Member

The first question you need to ask yourself before creating any content that Is your content serving any purpose to the society? 

If the answer is yes, then create an amazing and quality content which should be unique and useful for society. While creating your content first SEO factor is making a table of content so that you can brief your content in the first 15 secs. After that continue with your content and provide purposeful information with relevant keywords. 

Creation of content is not enough unless you make it viral to the audience so Plz do basic SEO and post your content on all social media sites. 

Krystina
Key Advisor | Diamond Partner

Hi @patriciamataga ,

 

In addition to the excellent advice listed by Josh and others, make sure you have a great SEO strategy in place to boost the visibility of this content. 

 

  • Include optimized meta descriptions, title tages, images with title text and alt text
  • Create a content cluster around this piece of cornerstone content. Create 4,5,6 topically-related, smaller pieces of content that you can link to this cornerstone piece in order to "boost" its authority.
  • leverage some of your other top performing pages and send liks from those pages to this new page, again, providing "link juice"

 

Hope this helps!

 

 

Did this post help solve your problem? Help the community and mark it as a solution.
Krystina Gillenwater
A B2B Revenue Operations (RevOps) Firm.
HubSpot Diamond Partner BadgeA Diamond Solutions Partner
Book 15 Minutes with Krystina »
Danish_Wadhwa
Member | Diamond Partner

Hi!
I will share some points that will hopefully help you create content that stands out of the box.

  • Whenever you create content, make sure it is user-friendly and engaging.
  • Always create content according to your target audience.
  • Make sure your content is not less than 1200 words and should be appropriately interlinked.
  • Putt efforts in choosing high-quality images that are related to the content.
  • Always create small chunks of paragraphs to improve the quality of content.
  • You can also add statistics and videos to make the content real and exciting
  • Besides writing, content publishing also plays a great role. If you present the content in the right way, you can easily make people stay on your content for longer. Thus, don't forget to consider the white spaces while posting the content.

I hope it helps! Furthermore, if you want assistance in HubSpot or another content strategy, don't hesitate to contact us.

Imogenwhere
Participant | Diamond Partner

Hi Patricia, 

 

Here is a helpful checklist that should give you some good insights into creating content 🙂

https://www.bbdboom.com/content-strategy-checklist

 

I hope this helps

 

0 Upvotes
Hnolan
Member

same issues with me

0 Upvotes
JJace
Member

your substance should be phenomenal, it should handle the issue of some greater public, who is looking for plan of some specific need, target fervently discussed issues of the market search on them and do your managing it.

0 Upvotes
LGaddy
Member

First thing you keep in mind your xxx should be unique, it must solve the problem of user, who is looking for solution of some specific term, Search hot topics in the market search on them and Boom! Thanks me Later

0 Upvotes
PolaAlex
Member

First your content should be unique, It must solve the problem of users, who is looking for solution of some specific need, target hot topics of the market search on them and do your working on it. Best  of Luck

Elexjohn
Member

First, While creating your content first seo factor is making a table of content so that you can brief your content in the first 15 secs. After that continue with your content and provide purposeful info rmation with relevant keywords.  Creation of content is not enough unless you make it viral to the audience so Plz do basic SEO and post your content on all social media sites. 

danibaii
Member

Your content should be high quality, it must solve the problem of some larger public, who is looking for solution of some specific need, target hot topics of the market search on them and do your working on it. Game  On ❤️

JWright9
Member

Focus on research, quality, and user intention. If you have time, allow the members to share ideas . Don't count the words.  You will be ranking up in no time. 

0 Upvotes