We're testing a CTA above the table of contents on a cornerstone page. Just wondering if anyone has seen a positive impact from higher placed CTA's? This is a B2B audience, coming to our site looking for data strategy, which is a new-ish concept so I'm wondering if the CTA should be pushed down to ensure the user gets the information first because they likely haven't seen it anywhere else. Thanks in advance for the feedback!
set 29, 20216:50 AM - editado out 4, 20218:13 AM
Membro
CTA Placement for Best User Experience
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I'd say there's nothing wrong with the current CTA placement, it's polite and not aggressive and sometimes that's more important to not scare away the ideal customer than getting a few more lowly qualified leads.
If you however you want to experiment and see if other placements yield generally better results, I'd try placements much higher, above the fold.
This could either be up here...
... where it would obviously be conflicting with the Contact CTA. If you have a design element for secondary attention, that might make sense.