I just published an article for Unito that I thought would be especially valuable to any other content marketers who use HubSpot in their day-to-day.
It focuses mostly on the attribution question: how do you know whether or not your work is having a direct impact on conversions and the company's bottom line?
I interviewed Uplevel's director of content, Lauren Lang to get her input as an expert in this topic. Lauren has done a ton of research into attribution for content marketers and developed a concept for a content marketing pipeline in HubSpot (though it can be set up in virtually any CRM).
Check out the article here and let me know what you think!
