Better to Embed ChatGBT and/or Claude in Hubspot for Security reasons?

[BillX]

I am always excited for the new advancements in Hubspot, but I noticed no one is discussing the security concerns around Hubspot and Chat GBT or Claude integration especially with customer data being used.

My thoughts are;

• Wouldnt it be better to embed Chat GBT and/or Claude inside Hubspot, much like the old days of intranets having their search powered by Google? Instead of launching queries outside of Hubspot?  This example would also conflict with Co-Pilot/Breeze functionality to a degree?

• Certain companies that do business with larger customers like the Fed or State Govs may need to have strict policies around Trust and Security.    Hence my concern.  

Full disclosure.  I dont have the integration set up but I was hoping Hubspot and or the community would chime in on this.

Appreciate any perspectives on this.

[GiantFocal · Accepted solution]

Hi @BillX,

I absolutely love this question. I believe that's the direction Breeze is heading in the long run. But for now, making AI integration optional is the best option. Customers who trust the integration can connect right away, while others can wait. Developing a GPT-4.1-level AI into HubSpot would be a long and costly journey. 

Additionally, each AI model offers its own advantages; for example, relying only on GPT could limit users who prefer Claude, and vice versa.