Best Practices for Attaching Assets to a CampaignSOLVE
4 weeks ago
I'm curious how others go about attaching assets to campaigns. Mainly how they handle follow-up email workflows or things in a campaign that may point to a different campaign. For example, if I have an ebook with a campaign centered around it, obviously, I would attach the landing page, the announcement email, the cta, any soical media post, and everything else that point towards that ebook download. But what about the nurturing workflow that they would be enrolled in after the download that would lead them further down the funnel. They are enrolled in this workflow because of said ebook, but the workflow may include a blog subscription cta in one email, a cta to a different ebook in the next, and maybe even a quote request cta in a third email. So should I attach this workflow to a different campaign or attach each email to the campaign that is most prominent?
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