May 31, 2022 1:44 PM - last edited 2 weeks ago
Hey everyone! Improving SEO is a complex topic that can take a lot of time and resources. I wanted to give a brief intro into some items I typically review with my clients when it comes to improving SEO 🙂
These two strategy plays are proven to help your SEO:
Backlinks (also known as "inbound links") are links from one website to another. Having a lot of banklinks to a page will help that page perform better as it will appear higher in organic search.
Google likes canonical content- which means the high quality page can stand alone on a website and provide complete answers to visitors questions.
Avoid thin content, duplicate content and unfocused content!
How does HubSpot do this? -> Blogging is our primary source of traffic.
Identify topics that we want to be known for. Start by identifying topicss at the bottom of the funnel and move up. Bottom of the funnel topics could be "customer feedback software" because this search indicates high purchasing intent. Middle of the funnel might be "customer feedback NPS"
Lastly, you can use historical optimization to make changes to blog posts you have already written to help improve your rank. Rather than starting the content from scratch, optimize what you already have. Start by prioritizing posts that have at least 1,000 organic monthly searches. Update content by adding list items, details, updating outdated info like statistics. Include target keyword in post title and headers. Add an editors note: "This post was originally posted a year ago and has been updated for freshness, accuracy and comprehensiveness." Change the publish date so that it is featured as new and promoted.
Thank you for reading!
Jun 2, 2022 9:14 AM
Great tips @katie_cort! I especially love the idea of optimizing historical content. It's funny how many old posts/articles still drive traffic, yet have less relevant information. Updating and optimizing could be a full-time job for some brands!