Advice on what blogs to create
Nov 14, 2018 6:53 AM
I have recently finished creating, coding, crying and sweating out our first ever blog section to the website! Now it's time for the good part, creating the blogs themselves and this is where I need your help/advice
What I am struggling with is defining the blogs themselves. We could have many different combinations of blogs, even with our defined audiences. I am taking a leaf from Hubspot's own blog and think it should be done in a similar way for our audience/business (Hubspot has a blog for marketing, sales and service).
To define us and our audience, our bread and butter is training, short courses and apprenticeships (Staff development all in all).
- Our training, apprenticeships and short courses mainly revolve around:
- business administration
- Our audience can be put into 2 simple groups
- those that want to be trained/be on an apprenticeship (B2C)
- those that want their staff trained/want to employ an apprentice or put staff on apprenticeships (B2B)
This brings me to my problem, how would I best set this up?
- I could create an Apprenticeship blog and a Professional Development Blog, but these mix the audiences, half the apprenticeship articles aimed at employers won't be good reading to the non-employers for example.
- I could flip it around and create a Personal Development blog and a Staff Training blog, but Apprenticeships and Short Courses are 2 very different things (besides both developing staff). Half the apprenticeship articles won't be good reading for those not interested in apprenticeships for example.
- Creating all 4 seems like too many. Just having 1 blog with categories seems like a mess waiting to happen, but it would let us blog about other things like staff recruitment and facility hire (a smaller end to our business).
I guess it comes down to Subject vs Audience, I am leaning more towards the 2nd option as it offers the potential to cross-sell and article subjects are more likely to mingle. I would love to hear your thoughts or see how you defined your own blogs.