Hello content comrades! I come seeking your thoughts on my quandary. I've been managing our two blogs at my company for the last few years. While they both serve the same audience, they target different journey segments. One is entirely reputation-l read more
Hi Dan, thank you for your reply! To answer your question about why we're considering it - it actually stemmed from my manager, who leads content str...read more
Map content & content assets to your customer journey. From "the top of the funnel to the bottom of the funnel" Example: Guides/Checklist works in B2B TOP and videos work in B2C!
Identify metrics needed to prove the value of your marketing s read more
Hi Content Marketing Study Group members! 👋 I had the awesome opportunity to attend ContentTECH Summit in person last week, and wanted to share a few insights from the conference in hopes to spark inspiration ✨ or conversation 💬 .
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Wow, these takeaways are insightful, thanks for sharing @kara_susvilla . if you don't mind, can you shed more light on this point ⬇️ Agreemen...read more
Having to pivot your content strategy has become pretty common among media planners this past year. But despite all that turbulence, 62% of media planners say their content performed better than their goals in 2021.
HubSpot pulled toge read more
Ey guys!
Nice to meet you all 🙂 i am Melodía, i am currently taking the course about Content Strategy and i am getting a bit confused with the terminology.
I am reading here: https://www.hubspot.com/inbound-marketing that blogging read more
