Map content & content assets to your customer journey. From "the top of the funnel to the bottom of the funnel" Example: Guides/Checklist works in B2B TOP and videos work in B2C!
Identify metrics needed to prove the value of your marketing s read more
Hi Content Marketing Study Group members! 👋 I had the awesome opportunity to attend ContentTECH Summit in person last week, and wanted to share a few insights from the conference in hopes to spark inspiration ✨ or conversation 💬 .
Having to pivot your content strategy has become pretty common among media planners this past year. But despite all that turbulence, 62% of media planners say their content performed better than their goals in 2021.
HubSpot pulled toge read more
Nice to meet you all 🙂 i am Melodía, i am currently taking the course about Content Strategy and i am getting a bit confused with the terminology.
I am reading here: https://www.hubspot.com/inbound-marketing that blogging read more