Which metrics matter most to your business?

[kara_susvilla]

To determine the success of your content, you have to set goals and track the metrics that make the most sense for your business. This could be page views, conversions, and so on. Keeping this in mind, which metrics matter most to your business and why? Tell us in the comments below.

*To learn more about this, check out the Measuring and Analyzing Your Content lesson via HubSpot Academy. 

[JaijeetU]

For my business the most important metrics are the reach and impressions, conversions and engagement. Reach and impressions help me if enough people are viewing our content to make a difference. Engagement - Likes, comments, shares, and timespent tells me if my content is actually resonating my audience. Lastly, conversions- inquiries, bookings, sign-ups tells me if my business is really driving real business impact!

[MKAedge]

The metrics that matter most to my business are engagement rate and conversions. Engagement helps me understand if my content is resonating with the audience, while conversions show whether that engagement is actually driving results. 

[AMillett]

Page views and impressions would be the most important and significant for my business, as I'll hopefully be attempting to close a networking gap for community supports in OPWDD.

[Khor]

I would say page views, reach, & impressions are the most important metric for our real estate business as our product and offers are quite direct, so we want to focus on being at the forefront of people's minds when they need our services

[jennaslynne]

As my business is a nonprofit and our mission is simply to help people, I'd say that conversions and engagement are the single most important metrics. I need to make sure that we are getting views and retaining said viewership. Then, with engagement, I love to see it. The more people helping us spread our message, the better.

[JAnene]

The metric that matters most to me is how much people engage with my post. It just confirms to me that I'm doing something right with my content. So yes, engagement does it for me. 

[Sharona27]

The metrics that matter most for me, being an author, are impressions as well as website clicks for boosted posts.  If a person clicks on the link to the website that I'm boosting (book's page on Amazon), then it is that much easier for them to click on "add to cart" or "buy now."

[UA3]

so if i have a business of e book and i am publishing it on kdp amazon.So The metrics that matter most to my business are conversions, engagement, and web traffic.So that i can have maximum sales.

[MStafford84]

Considering that my business in videography and filmmaking. The metrics that matter most to my business are conversions, engagement, and web traffic.  It is important for my business to have valuable content that would potentially draw people that can transform into potential customers and help with referrals.

[Jaycee_Lewis]

Hey, @MStafford84 👋 Welcome to our community! Love to see the clarity. Have you already started working on the full Content Marketing certification? Please let me know if you need any help with resources. Hope to see you around the community! — Jaycee

[JFeeley3]

The most vital part for me is probably finding the demographics and realizing that most people will be more on Facebook.

[TedWCL]

For me eh, the one wey matter pass for facebook na interactions. How people interact with anything wey I post. Lately ,I don dey get viral content. I don grow my Facebook from 5k followers this year to 33k followers bro and the most important metric na engagement and reach too. I no too dey particularize on likes but how far e don reach. You fit check me out on Facebook at Joshua Ali. Thank you hubspot for this knowledge oh. This Igbo boy appreciate and as usual, thank you for coming to my Ted writes .

[vrtheresa]

The metrics that matter the most are interactions and new followers on Instagram. Interactions to measure what content is grabbing people's attention and followers to measure which posts made someone stay longer and what demographic is gravitating towards the overall content. 

[Gkalu9]

Which metrics matter most to your business?

For my business, the most important metrics are conversions and engagement. Conversions show whether the content is driving real results like sign-ups, inquiries, or sales while engagement (comments, shares, and time on page) helps me understand if the content is truly resonating with my audience. Together, they tell me not just who’s seeing the content, but who’s acting on it.

[FavourOvri]

What my business needs the most is engagement and conversion from content posted. It also needs the audience to convert to leads, because I need to sell my products.

[kraja]

For my most important metric is Lead genration, my work is real estate so i need to run meta ads for lead generations 

[MINHTANDANG]

For my business, the most important metrics are conversions and engagement. While page views show reach, conversions tell me whether the content is actually driving meaningful action, like sign-ups or purchases. Engagement metrics (such as time on page, comments, and shares) matter too because they reveal if the content truly resonates with the audience. Together, these help me balance both visibility and real business impact.

[BKeating]

Since I run a hobby blog and not anything related to business, my metrics are mostly based around vieweship, subscribers, comments, and my Adsense numbers

[BCurtis5]

I'm starting an affiliate website blog, so building an awareness campaign and measuring web traffic, page views, traffic sources, bounce rate, and keyword ranking are the metrics that are most important at this stage.

[RTunio]

Measuring success means more than just creating content—it’s about knowing what impact it’s driving. The right metrics can look different for every business. For some, it’s page views and reach; for others, it’s conversions, leads, or customer retention.

✨ The key is to align metrics with your business goals—whether that’s building awareness, generating sales, or nurturing long-term relationships.