Content Marketing

kara_susvilla
Inbound Professor
Inbound Professor

Which metrics matter most to your business?

To determine the success of your content, you have to set goals and track the metrics that make the most sense for your business. This could be page views, conversions, and so on. Keeping this in mind, which metrics matter most to your business and why? Tell us in the comments below.

 

*To learn more about this, check out the Measuring and Analyzing Your Content lesson via HubSpot Academy. 

443 Replies 443
PDas37
Member

Which metrics matter most to your business?

Page view and time spent is important for my website.

0 Upvotes
katenwrites
Member

Which metrics matter most to your business?

I don't have my business set up yet (I'm doing this course in advance), but I imagine that once I do, website-related metrics like bounce rate and cart clicks will matter most. I also hope to set up a newsletter, so I will measure metrics related to that. Socials, I plan to measure engagement-related metrics, reach, and probably also clicks.

0 Upvotes
Gianni29
Member

Which metrics matter most to your business?

1. CTRs of marketing emails

2. Bounce rate of web pages

3. Landing page conversions

4. Sign-up rate for newsletters

0 Upvotes
OMassengale
Member

Which metrics matter most to your business?

Page views, close rates, clickthrough rates on emails

0 Upvotes
fuji_n
Member

Which metrics matter most to your business?

Which metrics matter most to your business?

 

Pageview

 

 

0 Upvotes
PDughi
Member

Which metrics matter most to your business?

SQLs and CACs

0 Upvotes
HAli5
Member

Which metrics matter most to your business?

CPA, Sales, and Lead Generaton.

0 Upvotes
Blueskies
Participant

Which metrics matter most to your business?

Web page metrics, page views and conversions give the best insights for us.

0 Upvotes
2AnandNagare
Participant

Which metrics matter most to your business?

Page views and peoples conversation after reading should be good and it will create the business, how much peoples enquire after reading content.

LSelman
Member

Which metrics matter most to your business?

Prioritizing page views

0 Upvotes
AAkinwale
Participant

Which metrics matter most to your business?

We prioritize page views, bounce rate, and conversion metrics.

0 Upvotes
OBajela
Participant

Which metrics matter most to your business?

Because it's a new brand, bounce rate

0 Upvotes
Faridat
Participant

Which metrics matter most to your business?

Click through rate and keyword ranking

0 Upvotes
00450
Participant

Which metrics matter most to your business?

CTR is the most important metric, also impression and click are two critical metrics for my e-commerce website

0 Upvotes
CCooper84
Member

Which metrics matter most to your business?

THE PAGE VIEWS ON MY .COM WEBSITE AND SOCIAL MEDIA VIEWS ON TWITTER AND FB. These are very important for my blog website to genrate these views into potential leads that read my content on my blog and are led to making a concert ticket purchase or affiliate link purchase. Christopher Michael Cooper 38.

0 Upvotes
Meldant
Member

Which metrics matter most to your business?

after managing my social media, I must say the most matter metric is CTR, it shows which one is the best content for my audience that relevant to their needs.

0 Upvotes
JWong48
Participant

Which metrics matter most to your business?

I will say awareness because it's a new brand, and we need to educate our potential buyers before they jump in and buy our pricey products.

jagjag92
Member

Which metrics matter most to your business?

We track a healthy mix of pageviews, conversions (total and %), and submitted applications (auto loans, mortgage, etc.). Return on ad spend is something we look closely at, too. 

0 Upvotes
GWilliamsCN
Member

Which metrics matter most to your business?

We are a fast growing Tech startup that has created our own Mobile App, and is the only source of use for consumers to use our services. Therefore, the main metric we're always tracking is campaign to App Download metrics - after all, if App downloads arent happening & that is how consumers use our service, nothing holds greater value. 

0 Upvotes
Matt_Marino
Member

Which metrics matter most to your business?

Social media engagement metrics matter most, since that's where we generate much of our content. 

0 Upvotes