To determine the success of your content, you have to set goals and track the metrics that make the most sense for your business. This could be page views, conversions, and so on. Keeping this in mind, which metrics matter most to your business and why? Tell us in the comments below.
I think that for our business, the metrics that matter most would be conversions- since I work for a university, that would be individuals who come to the site and end up applying for admission or who reach out looking for more information.
We subdivide our content by awareness plays and consideration plays (we sell third-party and don't close our own business, which makes this complicated), so for awareness we look at impressions and for consideration we look more at unique visitors and time on site. A lot of it comes through email marketing so we also cross-reference our web metrics and email metrics to get a bigger picture of our email campaigns.
Metric rates and engagment levels are most important to my non-profit organization. This is because we need to reach a large but very specific audience and we often rely on those donors to continue their contributions.
I would have to say that web page metrics, particularly bounce rate, matters greatly. I'm going to localize all advertising in a rather competitive niche, so I would want my audience to spend more time on the website. Also, my social media analytics will play an important role. In the past, my social media posts had resulted in more visits to my previous, so I'm hoping to repeat (or enhance) those results.
At the moment, I do not have a business. However, the metrics that matters the most for the company am working with is social media metrics and webpage traffics.
To my content marketing efforts, I'm more concerned on increasing brand awareness, lead generation and coversions. metrics such as page view, CPC, CTR matter to me inorder to achieve my overall marketing efforts.
The metrics that matter most revolve around engagement and conversion rates. We find that tracking engagement metrics such as likes, shares, comments, and time spent on page gives us valuable insights into how compelling and relevant our content is to our audience. I focus on conversion rates because they directly reflect how effectively our content motivates action, be it signing up for a newsletter, downloading a resource, or purchasing a product.
Currently, the metrics that matter most to my "business" is webpage traffic and social media traffic as for paid metrics the ideal would be CPA because we sell cubes with printed menus, etc in qr code.
I think, for the moment, I'm most focused on building brand awareness and authoritativeness for PS Copywriting, so CPC would be the more relevant metric vs CPA. When I work with clients though, I always like to check what the purpose of my work is (build awareness, increase traffic, get sales, etc.) and ensure I'm keeping that in mind when I write.
Talking about social media, the metrics that give us the most information are Facebook reach, traffic and, above all, clicks on the links of the organization's vacancies.
