Content Marketing

kara_susvilla
Inbound Professor
Inbound Professor

Which metrics matter most to your business?

To determine the success of your content, you have to set goals and track the metrics that make the most sense for your business. This could be page views, conversions, and so on. Keeping this in mind, which metrics matter most to your business and why? Tell us in the comments below.

 

*To learn more about this, check out the Measuring and Analyzing Your Content lesson via HubSpot Academy. 

662 Replies 662
feerodriguez
Participant

Which metrics matter most to your business?

Which metrics matter most to your business?

 

Social Media Metrics are the most important metrics by now.

0 Upvotes
EMalone6
Participant

Which metrics matter most to your business?

Social media engagement and website traffic are the most important metrics for my company.

0 Upvotes
TRonkin
Member

Which metrics matter most to your business?

Presently, I monitor web page traffic metrics (page visits, page views, referral sources, keywords, bounce rate, visit duration) social media metrics (likes, comments, views, shares), and conversion metrics (lead sources and close rate). 

0 Upvotes
Buchij
Participant

Which metrics matter most to your business?

Page views, social engagement, reach, impression. These would be very iḿportant for me once i start. 

0 Upvotes
SNeupane8
Member

Which metrics matter most to your business?

pageview, time spent 

0 Upvotes
nnzubechi
Participant

Which metrics matter most to your business?

Engagement, Conversion, and Leads generation.

0 Upvotes
Arcko
Participant

Which metrics matter most to your business?

Conversions and engagement, we are a COD (Cash on delivery) Business that sells different products to customers, and to determine the success of our campaigns is by getting conversions.

0 Upvotes
GDushime
Member

Which metrics matter most to your business?

Web page views and social engagements.

0 Upvotes
HWalters
Member

Which metrics matter most to your business?

Conversions and tracking the funnel from Lead > MQL >SQL > Opportunity > Client

0 Upvotes
feyisayo1
Participant

Which metrics matter most to your business?

lead generation

0 Upvotes
PDas37
Member

Which metrics matter most to your business?

Page view and time spent is important for my website.

0 Upvotes
katenwrites
Member

Which metrics matter most to your business?

I don't have my business set up yet (I'm doing this course in advance), but I imagine that once I do, website-related metrics like bounce rate and cart clicks will matter most. I also hope to set up a newsletter, so I will measure metrics related to that. Socials, I plan to measure engagement-related metrics, reach, and probably also clicks.

Gianni29
Member

Which metrics matter most to your business?

1. CTRs of marketing emails

2. Bounce rate of web pages

3. Landing page conversions

4. Sign-up rate for newsletters

OMassengale
Member

Which metrics matter most to your business?

Page views, close rates, clickthrough rates on emails

0 Upvotes
fuji_n
Member

Which metrics matter most to your business?

Which metrics matter most to your business?

 

Pageview

 

 

0 Upvotes
PDughi
Member

Which metrics matter most to your business?

SQLs and CACs

0 Upvotes
HAli5
Member

Which metrics matter most to your business?

CPA, Sales, and Lead Generaton.

0 Upvotes
Blueskies
Participant

Which metrics matter most to your business?

Web page metrics, page views and conversions give the best insights for us.

0 Upvotes
2AnandNagare
Participant

Which metrics matter most to your business?

Page views and peoples conversation after reading should be good and it will create the business, how much peoples enquire after reading content.

LSelman
Member

Which metrics matter most to your business?

Prioritizing page views

0 Upvotes
AAkinwale
Participant

Which metrics matter most to your business?

We prioritize page views, bounce rate, and conversion metrics.

0 Upvotes