To determine the success of your content, you have to set goals and track the metrics that make the most sense for your business. This could be page views, conversions, and so on. Keeping this in mind, which metrics matter most to your business and why? Tell us in the comments below.
Conversions and engagement, we are a COD (Cash on delivery) Business that sells different products to customers, and to determine the success of our campaigns is by getting conversions.
I don't have my business set up yet (I'm doing this course in advance), but I imagine that once I do, website-related metrics like bounce rate and cart clicks will matter most. I also hope to set up a newsletter, so I will measure metrics related to that. Socials, I plan to measure engagement-related metrics, reach, and probably also clicks.
THE PAGE VIEWS ON MY .COM WEBSITE AND SOCIAL MEDIA VIEWS ON TWITTER AND FB. These are very important for my blog website to genrate these views into potential leads that read my content on my blog and are led to making a concert ticket purchase or affiliate link purchase. Christopher Michael Cooper 38.
after managing my social media, I must say the most matter metric is CTR, it shows which one is the best content for my audience that relevant to their needs.