Content Marketing

kara_susvilla
HubSpot Employee
HubSpot Employee

Which metrics matter most to your business?

To determine the success of your content, you have to set goals and track the metrics that make the most sense for your business. This could be page views, conversions, and so on. Keeping this in mind, which metrics matter most to your business and why? Tell us in the comments below.

 

*To learn more about this, check out the Measuring and Analyzing Your Content lesson via HubSpot Academy. 

782 Replies 782
CharlieSarkis
Member

Which metrics matter most to your business?

Engagement and retention!

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Toluwalase
Member

Which metrics matter most to your business?

The metrics that matters the most to my business are engagement and conversions

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pukarkoirala7
Member

Which metrics matter most to your business?

Return on Investment (ROI): This metric helps measure the profitability of marketing and advertising campaigns, ensuring that every dollar spent contributes to business growth. It allows me to evaluate the effectiveness of different strategies and optimize spending for the best returns.

ananananath
Member

Which metrics matter most to your business?

We focus on conversions first, followed by engagement and traffic, as they show how well our content drives results.

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LBrown61
Participant

Which metrics matter most to your business?

Reach, Impressions and clickthrough rate are my key metrics.

ACerda
Participant

Which metrics matter most to your business?

The key metrics that matter most depend on your business goals and industry. Here are some essential categories and their relevant metrics: financial, marketing and customer metrics.

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FlyingV
Participant

Which metrics matter most to your business?

The most important metrics to my business are engagement and conversion. Most people who engage with my content are C-suite, who are my target audience. Having them engage validates my content for their peers, who are also my target audience. Conversions drive revenue, which keeps my business running.

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gsullivan1213
Member

Which metrics matter most to your business?

The Metrics that matter most to my business is the Conversion Rates as well as engagement metrics

0 Upvotes
RebirthCholsang
Member

Which metrics matter most to your business?

The measuring metrics that matter most to my campaign is click through rate, impression and conversion rate.

The number of times my post is viewed by my target audience becase I often run awareness campaigns that aim at increasing my youtube channel views and possibly, gaining more subscribers too.

TKenyon
Member

Which metrics matter most to your business?

Webpage visits and likes/views on social media platforms such as Instagram.

0 Upvotes
OJallow
Member

Which metrics matter most to your business?

Which metrics matter most to your business?

This could be web page views and social media metrics .

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HGonzalezArdo
Member

Which metrics matter most to your business?

I need to measure how many times my post shows up on our users social media and how many engage.

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DStein6
Participant

Which metrics matter most to your business?

We have just started our organic campaign and right now we feel that our focus is acquiring followers and subscribers...we started from zero...its nice to have views but we want returning views. So for now our focus is that. When we hit our goals, then we will pivot once again.

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CMukula
Participant

Which metrics matter most to your business?

Page views. We run a fashion shop online and website traffic is key to generating leads that we can bank on for conversion.

0 Upvotes
ZClarke
Member

Which metrics matter most to your business?

I need to measure how many times my post shows up on our followers' socials.

0 Upvotes
WMcNack
Member

Which metrics matter most to your business?

I would like to measure how many views, likes, and shares my content would get. Measuring the time spent on a page and how many sign-ups would also be good metrics for my 'business'.

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JwLeftwich
Member

Which metrics matter most to your business?

web traffic is going to be number 1. the site sells, then getting them there is the goal. nobody has 100% close rate. let the tools do what they are supposed to.

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neesthejas
Participant

Which metrics matter most to your business?

NOT DECIDED YET

0 Upvotes
DSharma3
Member

Which metrics matter most to your business?

Social media 

0 Upvotes
HAmoo
Contributor

Which metrics matter most to your business?

web page and social media metrics

0 Upvotes
jolliapalmon
Member

Which metrics matter most to your business?

For KP Homescapes, the most important metrics are:

  1. Website Traffic: Measuring page views and unique visitors helps us understand how effective our content is in driving people to our website, which is the first step in the customer journey.

  2. Engagement: Metrics such as likes, shares, comments, and click-through rates on Facebook are crucial, as they show how well our content resonates with our audience and fosters community interaction.

  3. Leads and Conversions: Tracking form submissions, consultation requests, and inquiries helps us evaluate how well our content translates into actual business opportunities.

  4. Bounce Rate: A low bounce rate indicates that visitors find our content relevant and are staying on our site to explore more.

These metrics matter because they directly reflect our ability to attract, engage, and convert our audience into loyal customers, ensuring sustainable growth for KP Homescapes.

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