What to do if you've already created subtopics but don't have the pillar page?

[Sam62]

HubSpot has taught us to follow the content cluster model to better organize your content and improve SEO rankings.

But many brands who were not aware of this methodology were randomly generating content on their website. In that randomness, they create so many subtopics that are connected to a broad concept but lack the pillar page that can connect all those subtopics.

What to do in such case?

[WWick]

Don't worry, even if you have a collection of subtopics without a central pillar page, you can fix it! Here's how to turn those subtopics into a strong content cluster:

1. Identify the Pillar Topic:

• Look at your existing subtopics and find the common thread that connects them. This will be your pillar topic.
• For example, if your subtopics are all about different types of running shoes, the pillar topic would be "Running Shoes."

2. Create the Pillar Page:

• This page should be comprehensive and informative, covering everything someone might want to know about the chosen pillar topic.
• Include sections that briefly introduce each subtopic and link to the relevant subtopic page for detailed information check here.

3. Reorganize Your Subtopics:

• Review your existing subtopics and ensure they're all truly relevant to the chosen pillar topic.
• If some don't quite fit, consider expanding on them to make them more relevant, merging them with another subtopic, or creating a separate pillar page for them if they represent a distinct theme.

4. Update Your Subtopics:

• Go through your existing subtopic pages and update them to clearly link back to the new pillar page. This shows their connection to the broader topic.
• You can also revise them to better align with the overall content cluster structure.

5. Promote Your Pillar Page:

• Once your pillar page is created, promote it on your website and social media channels. This will drive traffic to the page and establish it as an authority on the chosen topic.

Bonus Tip:

• During content creation, conduct keyword research to identify relevant keywords users might search for related to the topic. Optimize your pillar page and subtopic content for those keywords like optimus capital

By following these steps, you can effectively utilize your existing subtopics and create a powerful content cluster with a central pillar page. This will improve your website's SEO (search engine optimization) and user experience by offering a clear and organized structure for your content. Remember, content creation is an ongoing process, so regularly review your content cluster and update it as needed.

[WWick]

No worries! Even if you have subtopics without a pillar page, you can fix it. Identify the overarching theme that connects them - that's your pillar topic. Then, create a comprehensive pillar page that acts as a hub, linking to and summarizing each subtopic. Update your subtopics to link back to the pillar page and ensure they all fit the chosen theme. By reorganizing and promoting your pillar page, you'll have a powerful content cluster boosting your SEO.

[Cna14]

No problem! Created content without a pillar page first is a common hurdle. Here's how to turn things around: Audit your existing content to find the unifying theme that connects your subtopics. This theme becomes the core of your new pillar page. Use those subtopics as a roadmap to create a comprehensive overview on the main topic. The pillar page should provide a high-level understanding and link out to your existing content for in-depth dives. Analyze your subtopics to see if there are any missing pieces and create new content to fill those knowledge gaps. Finally, optimize your pillar page for relevant keywords and ensure it seamlessly links to your existing subtopics. Don't forget to add links back to the pillar page from your subtopics to solidify your topical cluster. This way, you can leverage your existing content to create a well-organized and SEO-friendly website structure.

[Cna14]

If subtopics have been created without a corresponding pillar page in the content cluster model, there are corrective steps to align with HubSpot's strategy. Firstly, identify overarching themes from existing subtopics and choose one as the pillar page focus. Develop a comprehensive pillar page addressing this central theme, linking out to relevant subtopics and vice versa. Ensure subtopics align with the pillar page's theme, adjusting content as needed. Implement internal linking strategies to interconnect subtopics and the pillar page. By retrofitting existing content into this model, you'll establish a cohesive structure, optimizing SEO efforts and enhancing content organization for improved user experience.

[SAudrey8]

If you've already created subtopics without a pillar page, don't worry. To align with the content cluster model recommended by HubSpot, start by identifying a core, overarching topic related to your subtopics. This will serve as your pillar page. Develop a comprehensive piece of content around this central theme, linking it to your existing subtopics. Ensure the pillar page provides valuable insights and acts as a hub for your related content. This way, you not only organize your content effectively but also enhance your SEO strategy by establishing clear thematic connections.

[walterfloyd]

Absolutely, creating a pillar page to tie together your existing subtopics is a crucial step in optimizing your content strategy. Fortunately, even if you've already generated numerous subtopics without a pillar page, you can still implement this approach effectively.

Firstly, identify the overarching theme that connects all your subtopics. This will be the focal point of your pillar page. Once you've pinpointed this theme, start drafting a comprehensive and in-depth piece of content that covers the main aspects of the overarching topic. This will serve as your pillar page, providing a robust foundation for your existing subtopics.

Next, ensure seamless integration by strategically linking your subtopics to the pillar page. Each subtopic should have a dedicated section within the pillar page where readers can delve deeper into related content. This not only enhances the user experience but also strengthens the thematic connection between the subtopics and the pillar page.

Optimize your pillar page for search engines by incorporating relevant keywords and ensuring a logical flow of information. This will contribute to improved SEO rankings and make your content more discoverable for users searching for information related to your chosen theme.

Encourage users to explore the interconnected web of content by promoting the pillar page prominently on your website. Consider featuring it in your navigation menu or as a highlighted section on your homepage. This increases the likelihood of visitors discovering the comprehensive resource you've created.

By implementing these steps, you not only address the absence of a pillar page but also enhance the overall structure and organization of your content. Users visiting your site will benefit from a more cohesive and informative experience, while search engines will recognize the interconnected nature of your content, positively impacting your SEO efforts.

[NThịMinhNgọc]

Thank you for your post

[waseemjami]

my response would be like,

review all articles or those that are popular, then try to make a pillar page and after that try to connect others articles with it but after reviewing them

[Sam62]

Good insight @waseemjami. Thanks😊