Content Marketing

kara_susvilla
HubSpot Employee
HubSpot Employee

What's your creative process?

Having a process also allows you to think of ideas that may not be easily apparent. What's one thing you do to help come up with new ideas? How can you incorporate this into a repeatable framework (for yourself as well as those you collaborate with)?

 

*To learn more about this, check out the Generating Content Ideas lesson via HubSpot Academy. 

2,540 Replies 2,540
EmemGeorge
Participant

What's your creative process?

What's your creative process?

 

One of my favourite ways to come up with new ideas is to rest my brain or engage in other activities. It helps me to come up with new ideas and ways to express and improve my content.

0 Upvotes
JRwBongk
Participant

What's your creative process?

Any time spent in the outdoors is a way to free the mind up to generate genuine inspiration.

0 Upvotes
DanielSwan
Member

What's your creative process?

I've always created best when it's quiet. Oftentimes that happens late at night when there's no TV, no people, no phone notifications. The quiet allows those quiet ideas to come through.

0 Upvotes
gsullivan1213
Member

What's your creative process?

One thing I do to help my brain flow to think of new ideas is to do research on the idea that I'm looking to have creative ideas for. I also would seek for additional opinions and maybe seek for other ideas to be able to get more creative. 

0 Upvotes
GTomlin
Member

What's your creative process?

My creative process involves critical thinking and problem-solving skills, I apply these statagies a lot when I need to figuere out how something should be done when remodeling a house. 

0 Upvotes
LGreener
Member

What's your creative process?

I do a lot of research to get inspired and learn. The more I read articles, watch videos, and learn from others, the more my own ideas start to form.

0 Upvotes
TKenyon
Member

What's your creative process?

My creative process changes day-to-day, but I would often say I find ways to relax. Whenever I am calm, I often brainstorm the best. Whether it be going on a walk, working out or even just sitting outside, I often have my best ideas whenever I am not trying.

I am a firm believer that you shouldn't go through with an idea without getting at least a few opinions. I approach any situation with the mindset of "how can I improve?" and that has helped me not only improve, but become inspired as well.

0 Upvotes
HGonzalezArdo
Member

What's your creative process?

I like speaking to others and getting their ideas because multiple minds create one unique idea.

0 Upvotes
E_dwand0d12
Member

What's your creative process?

I listen to music with headphones on, creating a creatively stimulating environment. 

0 Upvotes
ZClarke
Member

What's your creative process?

For me it's letting my mind rest; I try to brainstorm a few ideas on my own but the best ones come out of nowhere at night. I usually have my eureka moment randomly when I'm trying to go to sleep, and then my mind gets so excited by the new idea that I can't sleep. I write it down, excited to carry it out the next day

0 Upvotes
WMcNack
Member

What's your creative process?

One effective technique for generating new ideas is mind mapping, which involves visually exploring a central challenge or goal and branching out to related concepts, themes, and possibilities. Start by clearly defining the core problem, then identify major categories that are relevant to the challenge, such as customer needs, design, or market trends. Next, generate a wide range of ideas within each category, allowing for free-flowing thought without immediate judgment. Once ideas are captured, step back to identify connections across categories and prioritize the most impactful or feasible solutions. This approach can be applied individually or collaboratively, using tools like whiteboards or digital platforms, and is most effective when revisited periodically for iteration and refinement.

0 Upvotes
CLee40
Member

What's your creative process?

At my job, my team and I make an effort to consume all kinds of media like old and new movies, fiction and non-fiction novels, etc. Then, we'll bring what messages, themes, and imagery really stood out to us to our group meetings, and discuss how they can be applied to our campaigns and marketing initiatives. We try to do this regularly as is not only because it's helped get the juices flowing, but it gives us an excuse to let go and have fun with whatever we want to indulge in.

0 Upvotes
YHartzell
Member

What's your creative process?

I work in a department that handles theater and playsvery often. im also the person who helps set up the plays. i colab with many people so that theimage thhat we both have is shared and met by the deadline

0 Upvotes
DStein6
Participant

What's your creative process?

I have worked in broadcasting and my instructor told me that your everyday is how you create your stories. Life happens around you, be aware of the things that illicit any response in you...also...find a way to write it down...I have thousands of ideas for things like t-shirt designs...song lyrics...headlines...anything that really pops into your head that you might think you like. Once you have a lot to choose from, you can whittle them down...but still one part of an idea from a few years ago might go well with a new idea you just had. Keep track.

0 Upvotes
SnehaSarah29
Member

What's your creative process?

My creative process begins with extensive research. I collect as much information as possible, allowing myself to deeply explore and understand the topic. I then emphasize unconscious processing, giving myself time to let the ideas settle and connect in the background. Often, the idea comes to me suddenly, almost like a spark, and that’s when I start developing it further. From there, I shape and refine the concept, building on the initial inspiration to bring it to life in a fully realized form.

0 Upvotes
CGuidotti
Participant

What's your creative process?

I emphasize the "unconscious processing" part. To do this, I often change the positions of objects in my office or temporarily change the position of my desk to gain different views and new ideas.

0 Upvotes
FlyingV
Participant

What's your creative process?

My creative process involves reviewing audits of my content & competitors' content & identifying gaps. I also look at industry trends & try to stay on top of them to create fresh & relevant content. On top of that, I read widely & try to think of stories or concepts that I can use for each piece of content.

0 Upvotes
neesthejas
Participant

What's your creative process?

I WILL IMMEDITELY WRITE IT DOWN OR DRAW THAT IN NOTE BOOK OR IF I HAVE TIME I WILL CREATE A FRAMEWORK ACCORDING TO THAT

0 Upvotes
Lilybet_eno
Participant

What's your creative process?

My creative process is different on different days.
Sometimes I get an idea while I'm meditating and then develop it later. Other times I get inspired by other people.
Sometimes, I just do what feels right, what inspires me in the moment, and I turn that into a little piece of content to share with my network.
The creative process to me is just about going with your intuition and authenticity while keeping things relevant, fun and valuable to your audience.

0 Upvotes
reesareesareesa
Member

What's your creative process?

First I research resources and designs adding them to my library and write down any ideas that come into my head (big or small) in my inspiration notebook I take with me everywhere should I get a creative streak. Before making any desions I will test out these platforms creating many sample templates before deciding what works/ looks best.

0 Upvotes