Jul 11, 2021 3:02 PM - edited Aug 11, 2021 2:09 PM
Having a process also allows you to think of ideas that may not be easily apparent. What's one thing you do to help come up with new ideas? How can you incorporate this into a repeatable framework (for yourself as well as those you collaborate with)?
*To learn more about this, check out the Generating Content Ideas lesson via HubSpot Academy.
8 hours ago
For me its just discussing and talking about my content idea with people. Not just my colleagues, but my family, friends etc. I somehow get more inputs when they give a fresh perspective.
My process is simply :
1- I keep my eyes and all my senses full of the topic I want an idea for.
2- Write down the best parts and details of what I have seen or felt.
3- I give myself a time maybe a couple of days, it's better if I travel or walk and the idea will come up itself.
My creative process:
Step 1: Find a productive, useful working environment.
Step 2: Read books to find resources in many areas.
Step 3: Write a draft content using my own templates.
My creative process is researching other brands and data collected on the specific products. For example I am marketing a handbag-I want to know the science behind it and the data of how well handbags hold value over time. Taking time to digest the material by going for a walk or a run and having a good night's sleep will help the unconscous processing happen for me to have my Eureka Moment.
Step 1 - Keep myself abreast of current affairs and general knowledge in a variety of subjects.
Step 2 - Conduct specific research
Step 3 - Take a break and do something unconnected (could be as simple as a shower or a household chore) whenever I feel stuck.
This usually works 🙂
I typically do the research for content the night before I need to write it. Then I go to bed.
The content idea comes so easily to me by the following day because my mind has assimilated it during the night. What I love most about this process? I get to sleep!
Start with the main idea and framework. Consume a bunch of information and take notes. Try to make sense of it. Go back and think about the audience I'm telling the story to. Put aside until one hour before deadline and let cortisol lead me to a beautiful draft.
Start with the main idea and framework. Consume a bunch of information and take notes. Try to make sense of it. Go back and think about the audience I'm telling the story to. Put aside until one hour before deadline and let cortisol lead me to a beautiful draft. 🙂
Stepping away from technology and giving myself the freedom and space to think. This often happens outside on my patio, listening to the nature all around me, or out for a walk. I also look for inspiration on social media - scrolling through Instragram, LinkedIn and Tik Tok.
Steal like an artist
What I mean is taking inspirations from 5 or more different sources then merging my personality
into one idea.
curating and creating my own unique one.
However most of my Ideas or Eureka moment happens when I'm working out at the gym, listening to podcast,
having a shower.
Then I need to take note of them
In my former professional life, I conducted many interviews. Frequently, content ideas came from the discussion themselves. There would be a piece of data the interviewee would mention that seemed unimportant, but for me, it turned out to be a spark that lit the content creation flame. I am always looking for those opportunities to turn content based on a subject matter expert to whom I spoke.
a week ago
Well , I do those steps
1- Listen to music and stare at picture
2- The ideas will come
3- write them
4- think about themif they need edit or develop
5- Final touch
a week ago
One thing that I do is sit outside for a hour a day. Looking at God's nature and creation. I can incorporate this in my collaborations by having meetings in the park or very scenic outside locations.
a week ago
Ideas pop when I interact with people.
And also read articles, watch documentaries, movies, and shows.
Then there's the Eureka Moment, after taking in a lot of contents that seem unrelated sometimes and then there's the "aaahhh" moment.
a week ago
Usually, I like to sleep on things. My ideas tend to pops early in the morning, in the wee around 4am - 7am when my mind is rested. or when im on a solo long walk just listening to music or a podcast.
2 weeks ago
Since I'm also a novelist, I often experience writer's block. In order to overcome this, I pause for a while, take a quick shower, watch a movie, and sometimes read other books. And I let the unconscious processing of our minds take over. Later on, I often have that Eureka moment. Sometimes it happens while I was already writing an idea I have so I often do a rewrite.