Content Marketing

kara_susvilla
Inbound Professor
Inbound Professor

What's your creative process?

Having a process also allows you to think of ideas that may not be easily apparent. What's one thing you do to help come up with new ideas? How can you incorporate this into a repeatable framework (for yourself as well as those you collaborate with)?

 

*To learn more about this, check out the Generating Content Ideas lesson via HubSpot Academy. 

ARam14
Participant

What's your creative process?

For me its just discussing and talking about my content idea with people. Not just my colleagues, but my family, friends etc. I somehow get more inputs when they give a fresh perspective. 

0 Upvotes
nurldin
Participant

What's your creative process?

My process is simply : 
1- I keep my eyes and all my senses full of the topic I want an idea for.
2- Write down the best parts and details of what I have seen or felt.
3- I give myself a time maybe a couple of days, it's better if I travel or walk and the idea will come up itself.

ChloeDuong
Member

What's your creative process?

My creative process:

Step 1: Find a productive, useful working environment.

Step 2: Read books to find resources in many areas.

Step 3: Write a draft content using my own templates.

smiles0
Member

What's your creative process?

My creative process is researching other brands and data collected on the specific products. For example I am marketing a handbag-I want to know the science behind it and the data of how well handbags hold value over time. Taking time to digest the material by going for a walk or a run and having a good night's sleep will help the unconscous processing happen for me to have my Eureka Moment. 

NmMehrotra
Member

What's your creative process?

Step 1 - Keep myself abreast of current affairs and general knowledge in a variety of subjects.

Step 2 - Conduct specific research

Step 3 - Take a break and do something unconnected (could be as simple as a shower or a household chore) whenever I feel stuck.

and Bingo!!!

This usually works 🙂

0 Upvotes
AEsther5
Member

What's your creative process?

Basically my creative process is assimilating the topic first, conducting my research on the topic, then I listen to opera sounds and it just pops in.

OhCee
Member

What's your creative process?

I typically do the research for content the night before I need to write it. Then I go to bed.

The content idea comes so easily to me by the following day because my mind has assimilated it during the night. What I love most about this process? I get to sleep!

AVerma20
Member

What's your creative process?

Start with the main idea and framework. Consume a bunch of information and take notes. Try to make sense of it. Go back and think about the audience I'm telling the story to. Put aside until one hour before deadline and let cortisol lead me to a beautiful draft. 

AVerma20_0-1652857240260.png

 

DSTaylor27
Member

What's your creative process?

What's your creative process?

Start with the main idea and framework. Consume a bunch of information and take notes. Try to make sense of it. Go back and think about the audience I'm telling the story to. Put aside until one hour before deadline and let cortisol lead me to a beautiful draft. 🙂

0 Upvotes
AExner
Member

What's your creative process?

Stepping away from technology and giving myself the freedom and space to think. This often happens outside on my patio, listening to the nature all around me, or out for a walk. I also look for inspiration on social media - scrolling through Instragram, LinkedIn and Tik Tok.

KurtAlcantara
Member

What's your creative process?

Steal like an artist
What I mean is taking inspirations from 5 or more different sources then merging my personality 
into one idea.
curating and creating my own unique one.
However most of my Ideas or Eureka moment happens when I'm working out at the gym, listening to podcast,
having a shower.
Then I need to take note of them

coachmuns
Participant

What's your creative process?

"Good artists borrow, great artists steal"

MasonStevenson
Member

What's your creative process?

In my former professional life, I conducted many interviews. Frequently, content ideas came from the discussion themselves. There would be a piece of data the interviewee would mention that seemed unimportant, but for me, it turned out to be a spark that lit the content creation flame. I am always looking for those opportunities to turn content based on a subject matter expert to whom I spoke.

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GUthman
Participant

What's your creative process?

Well, I listen to music when relaxing. 

I listen to inspirational and motivational speaker and quotes and ideas comes in.

I read books to get ideas

 

 

 

 

 

 

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remosh97
Participant

What's your creative process?

Well , I do those steps

1- Listen to music and stare at picture 

2- The ideas will come 

3- write them 

4- think about themif they need edit or develop 

5- Final touch 

CCasmir
Member

What's your creative process?

Mostly, I get ideas from looking at things. When I'm on a journey, alone mostly, something just pops. Also in the shower, I give credit to water. 

KChantelle
Member

What's your creative process?

One thing that I do is sit outside for a hour a day.  Looking at God's nature and creation.  I can incorporate this in my collaborations by having meetings in the park or very scenic outside locations.

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TheGraceJ
Participant

What's your creative process?

Ideas pop when I interact with people. 

 

And also read articles, watch documentaries, movies, and shows. 

 

Then there's the Eureka Moment, after taking in a lot of contents that seem unrelated sometimes and then there's the "aaahhh" moment. 

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Lilokado
Participant

What's your creative process?

Usually, I like to sleep on things. My ideas tend to pops early in the morning, in the wee around 4am - 7am when my mind is rested. or when im on a solo long walk just listening to music or a podcast.

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sandrajadev
Member

What's your creative process?

Since I'm also a novelist, I often experience writer's block. In order to overcome this, I pause for a while, take a quick shower, watch a movie, and sometimes read other books. And I let the unconscious processing of our minds take over. Later on, I often have that Eureka moment. Sometimes it happens while I was already writing an idea I have so I often do a rewrite.

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