Content Marketing

kara_susvilla
Inbound Professor
Inbound Professor

What's your creative process?

Having a process also allows you to think of ideas that may not be easily apparent. What's one thing you do to help come up with new ideas? How can you incorporate this into a repeatable framework (for yourself as well as those you collaborate with)?

 

*To learn more about this, check out the Generating Content Ideas lesson via HubSpot Academy. 

2,192 Replies 2,192
LOchoa8
Member

What's your creative process?

come up with ideas and develop from there. Edit them at the end

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NickMorgan
Member

What's your creative process?

I have two main strategies for coming up with ideas:

 

The first is just start writing things down. It can be a list, a rambling paragraph, or whatever. It stems from advice I got from a playwriting professor who encouraged students to "write the bad play first." This essentially means start writing without worrying about nuance or subtly or elegance - just get words on a page. Then as you swift through those words you're likely to discover nuggets of ideas that can be extrapolated on and refined.

 

The second strategy is that I schedule a couple of half-hour walks every week to just let my mind wander (it's important to no listen to music or podcasts or anything else during this time).

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JOgle0
Member

What's your creative process?

the main thing i like to do is go for a late night drive it helps clear yur head and le the thoughts flow

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FEYZ
Member

What's your creative process?

What I do is first get an overview of what I am aiming to achieve, write down my goals, understand my target audience, then I get down to  brainstorming and writing down the ideas as it comes to my head. after a while, I then getone I know i want to work with 

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AAcosta7
Participant

What's your creative process?

The creative process we have within the organization is based on corporate objectives. You review what the main message you want to share is, and then the specific tactics to achieve it are reviewed. The team develops its daily activities and projects based on what is assigned.

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PatchTBBPO
Member

What's your creative process?

As a marketing employee, I do content writing mostly. But I'm not really good at it thus taking this course. But two things that help me do content writing and those are brainstorming and drafting. It helps me create a solid understanding with the things i have to consider when writing a content. I brainstorm ideas and key points that I want to cover in the content. Creating an outline or a list to organise my thoughts. And then I begin drafting the content using the clear outline or list I created. I write freely as long as the goal is to get all of my ideas written so that I can revise them later.

CamilleB9
Member

What's your creative process?

My creative process is admittedly more of a "when inspiration strikes me," but I will say I am an avid consumer of different forms of media. Sometimes when I'm watching youtube videos, tiktoks, or even movies, inspiration strikes me and ideas begin to flow. Through this, I've developed a good habit of documenting when I have these "eureka moments" in a notes app on my phone. In the future, I plan to have brainstormng sessions to make my idea process more intentional. 

hs23
Member

What's your creative process?

One thing I do to help come up with new ideas is to regularly engage in brainstorming sessions. During these sessions, I jot down any ideas that come to mind, no matter how unconventional or unrelated they may seem at first. I find that this free-flowing approach often leads to unexpected connections and sparks of creativity.

To incorporate this into a repeatable framework for myself and collaborators, I would suggest the following steps:

  1. Schedule Regular Brainstorming Sessions: Set aside dedicated time for brainstorming sessions on a recurring basis. This could be weekly, bi-weekly, or monthly, depending on your preference and availability.

  2. Define Clear Objectives: Before each brainstorming session, clarify the specific goals or challenges you're looking to address. This could be generating ideas for new content topics, solving a particular problem, or exploring innovative approaches to a project.

  3. Create a Stimulating Environment: Choose a conducive environment for brainstorming, whether it's a physical meeting space or a virtual collaboration platform. Encourage participants to share ideas freely and without judgment.

  4. Use Creative Techniques: Incorporate various brainstorming techniques to stimulate creativity and encourage out-of-the-box thinking. This could include mind mapping, word association, role-playing, or visual brainstorming exercises.

  5. Capture Ideas: Provide a means for participants to capture their ideas during the brainstorming session, whether it's through sticky notes, digital note-taking tools, or a shared document. Ensure that all ideas are documented for future reference.

  6. Review and Refine: After the brainstorming session, review the ideas generated and identify those with the most potential or relevance to the objectives defined earlier. Refine and expand upon these ideas further as needed.

  7. Implement and Iterate: Take the most promising ideas and incorporate them into your projects or initiatives. Track their progress and iterate based on feedback and results.

By establishing a repeatable framework for brainstorming sessions, both individually and collaboratively, you can consistently generate fresh ideas and foster a culture of innovation within your team or organization.

WIkechukwu
Participant

What's your creative process?

By gathering information, insights from data gotten, then understanding it and getting clarification, then thinking deeply about the situation, after that pick up the best idea for situation approach.

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GADENIYI
Member

What's your creative process?

One thing I do to help come up with new ideas is to regularly consume content from various sources such as industry publications, blogs, podcasts, and social media platforms. I also engage in brainstorming sessions with colleagues, where we discuss trends, challenges, and opportunities in our field.

To incorporate this into a repeatable framework, I could establish a regular schedule for idea generation sessions, perhaps on a weekly or bi-weekly basis. During these sessions, I would encourage team members to share insights and observations from their content consumption and brainstorm collectively. Additionally, I could create a shared document or digital space where everyone can contribute ideas and insights asynchronously, allowing for continuous collaboration and idea sharing.

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nikita1901
Member

What's your creative process?

Client Briefing: Grasp the client’s vision, budget, and space usage.
Site Inspection: Evaluate the site, take measurements, and understand the space.
Idea Generation: Develop a unique design concept based on the client’s needs and site specifics.
Design Elaboration: Create detailed layouts, select color palettes, furniture, lighting, and other elements.
Client Presentation: Showcase the design to the client for feedback and approval.
Execution: Post-approval, coordinate with contractors, procure materials, and supervise the installation.
Final Review: Conduct a final walkthrough with the client to ensure satisfaction.

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Ikram_Bensaidi
Member

What's your creative process?

my creative process involves brainstorming ideas and then doing research about what I have in mind and see which idea has the best potential and future development, with this process I help myself deciding on which idea best suits my work

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CV41
Contributor

What's your creative process?

Read

Jot notes
Marinate (take a walk, do housework, work on a hands-on project)

Nap

Write

 

The marinate and nap parts of this process are really vital for me, as odd as that may sound. They allow my thoughts time and the non-focused awareness I need to collate them adequately. 

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AFrancis5
Member

What's your creative process?

read and learn

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ALemeri
Contributor

What's your creative process?

Read, document and write

0 Upvotes
RashiS
Member

What's your creative process?

Read, read and read

Learn, unlearn and relearn

Mdotbrown
Member

What's your creative process?

I have a set of cards called Idea tatctics where it breaks down ways to generate ideas. I will use them and some of the activities to try to get into a place where I can find ideas. 

V_Shweta
Participant

What's your creative process?

I go for a walk when nothing makes sense, when I think I'm stuck or feel blank.

I actively take my mind off it, take in the surrounding, focus on each step, plug in some music at times, and simply gaze at the sky. That works wonders for me. 

 

CV41
Contributor

What's your creative process?

I am happy to see this response. I wondered if I was alone in this! A walk, or sometimes, a protracted hike, seems to open the floodgates for me. 

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UnicEunice
Member

What's your creative process?

What's your creative proces 

 

one thing I'll do to come up with new ideas is to read whatever I can and whereever I can then I'll develop appetite for content and consume everything within my reach, not only marketing content and I'll consume it regularly.