Having a process also allows you to think of ideas that may not be easily apparent. What's one thing you do to help come up with new ideas? How can you incorporate this into a repeatable framework (for yourself as well as those you collaborate with)?
I read extensively about the topic and make notes. I check out other creators work in the tge said topic and see if there is rooms for modifications while still maintaining authenticity.
I indulge others in conversations just so I can have different points of view or maybe a new point of view
The eureka moments is also a huge part of my creation process
My brainstorming process is like a digital marketing campaign itself!
Data Dive: First, I crunch the numbers. Website analytics, social media insights, and market trends are my intel, revealing what resonates with our audience.
Spark Something New: Inspiration can strike anywhere - a catchy headline, a trending hashtag, even a competitor's unexpected move can ignite a fresh concept.
Mix it Up: Then comes the brainstorm blitz! From wild video ideas to interactive social campaigns and influencer collaborations, I throw everything on the table.
Test, Track, Tweak: Finally, the best ideas get launched, results are tracked, and campaigns are constantly refined to maximize impact for m3spot.
It's all about using data to understand our audience, finding inspiration everywhere, and iterating relentlessly to create killer campaigns that drive results for m3spot.
I read extensively and I develop different content ideas and topics from what I have read. From the topics I have generated, I make adjustments to the topics and structure of the article to fit the different audience persona that I write for. I try to understand the pain points of the audience and develop content ideas that address their challenges.
Firstly, I note down everything that comes to my mind. Then, I try to differentiate it concerning the persona of my target. This gives me the base to work on.
Once I differentiate the few ideas I got according to personas, I can then fill up topics for each persona depending on their needs and wants and later prioritize my content topics according to search volume, stakeholder opinion, and brainstorming.
I've also learned about content cartography and bucket division. If I'm diving much deeper into it, I'll use buckets and categorize my content into various themes. I can dive deeper into this with the help of ChatGPT.
(No.of Topics x No. of Themes x reader's needs, wants, problems) If you follow this, you're sure to fill up your content list with effective ideas.
I pull together other content related to my goal and review it while making notes. When I need to let those ideas cook, I usually find a quick game online like Mahjong or go for a walk with music.
Having a process also allows you to think of ideas that may not be easily apparent. What's one thing you do to help come up with new ideas? How can you incorporate this into a repeatable framework
To think of new ideas, I step outside and try to physically see and interact in the world around me. I take photos and look back through them to think about what took place or how an activity could have been done better.
I do a journal entry about the books I read, articles I skim through, and even audiobooks I listen to. Earlier, I used to do it in a physical notebook. These days, I maintain Excel sheets to write different stuff in distinct tabs.
Once I understand the input, I use this context to generate a meaningful and relevant response. This often involves drawing upon a vast amount of information and language patterns I've been trained on.
I tend to have quiet moments to come up with new ideas, but that process does not work as good when youre working with 10/15 brands at the same time, so we keep documents where we log inspiraton moments on a tab, but also trends and most viral content related to any of the products/services our clients sell, from there we research and understand what it is that's striking a chord with their audience on each content and then our team of writers will work on our own version of that content in an original way, we have founf this approach much more efective when creating massive ammounts of content in multiple industries at once.
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