Having a process also allows you to think of ideas that may not be easily apparent. What's one thing you do to help come up with new ideas? How can you incorporate this into a repeatable framework (for yourself as well as those you collaborate with)?
I read extensively and I develop different content ideas and topics from what I have read. From the topics I have generated, I make adjustments to the topics and structure of the article to fit the different audience persona that I write for. I try to understand the pain points of the audience and develop content ideas that address their challenges.
Firstly, I note down everything that comes to my mind. Then, I try to differentiate it concerning the persona of my target. This gives me the base to work on.
Once I differentiate the few ideas I got according to personas, I can then fill up topics for each persona depending on their needs and wants and later prioritize my content topics according to search volume, stakeholder opinion, and brainstorming.
I've also learned about content cartography and bucket division. If I'm diving much deeper into it, I'll use buckets and categorize my content into various themes. I can dive deeper into this with the help of ChatGPT.
(No.of Topics x No. of Themes x reader's needs, wants, problems) If you follow this, you're sure to fill up your content list with effective ideas.
I pull together other content related to my goal and review it while making notes. When I need to let those ideas cook, I usually find a quick game online like Mahjong or go for a walk with music.
Having a process also allows you to think of ideas that may not be easily apparent. What's one thing you do to help come up with new ideas? How can you incorporate this into a repeatable framework
To think of new ideas, I step outside and try to physically see and interact in the world around me. I take photos and look back through them to think about what took place or how an activity could have been done better.
I do a journal entry about the books I read, articles I skim through, and even audiobooks I listen to. Earlier, I used to do it in a physical notebook. These days, I maintain Excel sheets to write different stuff in distinct tabs.
Once I understand the input, I use this context to generate a meaningful and relevant response. This often involves drawing upon a vast amount of information and language patterns I've been trained on.
I tend to have quiet moments to come up with new ideas, but that process does not work as good when youre working with 10/15 brands at the same time, so we keep documents where we log inspiraton moments on a tab, but also trends and most viral content related to any of the products/services our clients sell, from there we research and understand what it is that's striking a chord with their audience on each content and then our team of writers will work on our own version of that content in an original way, we have founf this approach much more efective when creating massive ammounts of content in multiple industries at once.
Watching and reading are primarily my go-to sources of inspiration when it comes to generating new ideas. By mixing and combining these contents, I can create new concepts and materials that are informative and entertaining for others to enjoy. Additionally, I ask my friends and certain people for their opinions regarding an idea I have come up with, and I use their feedback as a gauge to refine my content.
When I need to come up with new ideas I reach out to my dad because he is really good at helping me bounce ideas off of him. I can incorporate this into the gathering new material process. Group collaboration will help to gather new material that will allow for processing. I also like to go play pickleball when I am stuck and need help with ideas and I think that could fit into the unconscious processing part of the repeatable framework.
