What's your creative process?

kara_susvilla
HubSpot Employee
HubSpot Employee

Having a process also allows you to think of ideas that may not be easily apparent. What's one thing you do to help come up with new ideas? How can you incorporate this into a repeatable framework (for yourself as well as those you collaborate with)?

 

*To learn more about this, check out the Generating Content Ideas lesson via HubSpot Academy. 

3 100 Réponses 3 100
FairoozHumayra
Membre

I look at what other creators are posting and take inspiration from them. The ideas may not pop into my mind immediately but after a while when I take a break, I start getting new ideas.

0 Votes
LAsnani
Membre

To ensure the idea generation is a repeatable framework, I refer to the client requirements, talk to a superior,  refer to the internet for research, and keep a list of ideas I get .   Sharing the list of ideas with my superior helps to get an expert viewpoint. 

0 Votes
JCase
Participant

My creative process differs a bit from personal to business. But, at work I tend to find out all about a client and what it is they do usually through their website. If I'm luck I may get SME interviews or be able to talk to the client directly. Then the content brief will come and I'll start writing. If the subject is tough I find that breaks like taking a walk or something to clear my head are invaluable. 

After writing, next comes the editing process. If it is a tough client and I have the time I may hand off to an editor for an extra look. 

0 Votes
BArshad3
Participant

My process 

First read different topics related to my content 

Digesting the new ideas 

Relax my mind 

Write a valuable and unique content 

 

MFathima
Participant

I usually look up to other content creators and add my own touch to it by getting refrerence from other websites, overall "An idea is nothing more or less than a new combination of old elements" isn't it ?😉

Bolex
Participant

To generate new content ideas and improve my creative process, i dive deeper into various competitor's contents as well as contents thst hsve been made by various individuals and brands then mockup inspirations, plan and so on from then to create new contents ideas

JFrancisco32
Membre

To generate new content ideas, I tend to scour the internet, specifically, dive deep into a competitor's content and draw inspiration from it. Talking to a superior who knows more about the brand or the industry helps me create new ideas.

 

I incorporate all the things into my framework by taking all the ideas I gathered and integrating them into the final content idea. 

0 Votes
AZaman5
Membre

my creative process is to do research on the topic and make points. then compare to my competitors

0 Votes
CUgwuezike
Membre

My creative process is:

- Create a rough draft by researching and gathering more information/materials

- Gain inspiration/ Understanding the garthered materials

- Implimentations 

 

DVP
Membre

So my creative process starts with Researching about the topic , all out the smallest part also, thencopy it down to decode the pattern and them try to think how it could be done more profoundly and with relevancy.

0 Votes
MBaeva
Membre

What's your creative process?

Currently, my creative process starts by researching competitors on all relevant platforms. This helps figure out what other companies are doing whilst also considering if it is neccessary for my company to do the same. Sometimes even looking at companies in different sectors and how they lay out their content can be very helpful.

0 Votes
VivianO
Participant

What's your creative process?

My creative process is to read the content I'm trying to create, live in the topic I'm trying to pass across, research, listen to music, and write them down so I don't forget or lose track.

0 Votes
LANGAT97
Contributeur

Personally, to come up with new ideas, I always research on various materials pertaining to the topic at hand. After gathering the material that I find it sufficient, I read through them thoroughly and take a break to allow my mind to process it. I always read new materials on daily basis and encourage every member of my team to do their research to get diverse knowledge that will easily spark ideas during the ideation phase. 

0 Votes
Rolyat
Membre

My creative process is making sure my work area is clean and free of distractions and looking at examples of what I plan to do in order to get more ideas.

LANGAT97
Contributeur

The clean aspect of the working area implies quality ideas as the quote goes, "cleanliness is next to Godliness."

0 Votes
CHernandez9
Participant

I'll go for a walk, vaccum, do the dishes (if I'm working from home) or work on something.

I always, carry a pen and small notebook ... in case inspiration

0 Votes
JPereira34
Membre

I find observing situations around me and asking 'why' really helps me come up with new ideas. Keeping my mind open to  current issues and even observing nature, really helps

PFF4628
Participant

I have a repeating framework in place where I list out business objectives, then brainstorm problems to solve for the customers that are associated with those business objectives, then riff with my agency partners to associate the objectives and ideas into content ideas. It works decently well, though perhaps it is a bit safe. 

JSaunders7
Contributeur

One thing I do to come up with new ideas is to look at what other bloggers and content creators are writing about. 

JorgeReyna
Membre

My creative process is an ongoing cycle of consuming information, media, or entertainment; having as many open, candid, in-depth conversations with people around me about the new things learned; and making the time to focus and buckle down to get as much done as possible when all of it comes together in a clear picture of what I'm going to be making.

CRay98
Membre

My creative process is;

Gain inspiration

CReate a rough draft. Research and gather more information, distribute or do what i call division of labour then audit and approved all the creatives