Having a process also allows you to think of ideas that may not be easily apparent. What's one thing you do to help come up with new ideas? How can you incorporate this into a repeatable framework (for yourself as well as those you collaborate with)?
I always come up with ideas while I'm taking a shower, listening to a podcast, or driving. I hadn't figured out how my ideas were made until I watched the video of the ideation process!
I like to review content and peruse that of other sites to determine what could be pertinent/relatable to the company subject matter or goals/initiatives.
This is easily replicable through consistent content review and exploring new pages.
Sometimes my best ideas come in the early morning hours before the alarm goes off. If there has been something on my mind, sleep is often the thing that helps bring it to the forefront in a new and dynamic way. However, the way to get my brain processing in the background is to ask myself questions and find someone that is willing to engage in a discussion about those questions. Curiosity as a discipline helps with this. Reading the news, reading books (fiction included), listening to podcasts, staying engaged with social media, following up on new ideas/topics, and having deep (and at times challenging) disucssions with friends and colleagues are all ways I seek to stay curious.
Usually when I struggle with creating an idea for a group project or for a blog, I will pull out a piece of paper and write all the keyword that relates to my topic and continue to write relative things that pop up from the keywords. To incorporate this into a repeatable framework, I will have a sheet of topics and related words and ideas that have come up. Storing all those ideas and works in a place will make it easier for us in the future when it comes to ideation processes.
I'm an avid collector of information. So I read consistently, I listen to different podcast all the time, and I talk with others regularly to pick their brains for ideas. I also think that my interest in fiction helps, especially those writing prompt exercises that force you to generate words and ideas at the spur of the moment.
I look at what other creators are posting and take inspiration from them. The ideas may not pop into my mind immediately but after a while when I take a break, I start getting new ideas.
To ensure the idea generation is a repeatable framework, I refer to the client requirements, talk to a superior, refer to the internet for research, and keep a list of ideas I get . Sharing the list of ideas with my superior helps to get an expert viewpoint.
My creative process differs a bit from personal to business. But, at work I tend to find out all about a client and what it is they do usually through their website. If I'm luck I may get SME interviews or be able to talk to the client directly. Then the content brief will come and I'll start writing. If the subject is tough I find that breaks like taking a walk or something to clear my head are invaluable.
After writing, next comes the editing process. If it is a tough client and I have the time I may hand off to an editor for an extra look.
I usually look up to other content creators and add my own touch to it by getting refrerence from other websites, overall "An idea is nothing more or less than a new combination of old elements" isn't it ?😉
To generate new content ideas and improve my creative process, i dive deeper into various competitor's contents as well as contents thst hsve been made by various individuals and brands then mockup inspirations, plan and so on from then to create new contents ideas
To generate new content ideas, I tend to scour the internet, specifically, dive deep into a competitor's content and draw inspiration from it. Talking to a superior who knows more about the brand or the industry helps me create new ideas.
I incorporate all the things into my framework by taking all the ideas I gathered and integrating them into the final content idea.
So my creative process starts with Researching about the topic , all out the smallest part also, thencopy it down to decode the pattern and them try to think how it could be done more profoundly and with relevancy.
Currently, my creative process starts by researching competitors on all relevant platforms. This helps figure out what other companies are doing whilst also considering if it is neccessary for my company to do the same. Sometimes even looking at companies in different sectors and how they lay out their content can be very helpful.
My creative process is to read the content I'm trying to create, live in the topic I'm trying to pass across, research, listen to music, and write them down so I don't forget or lose track.
Personally, to come up with new ideas, I always research on various materials pertaining to the topic at hand. After gathering the material that I find it sufficient, I read through them thoroughly and take a break to allow my mind to process it. I always read new materials on daily basis and encourage every member of my team to do their research to get diverse knowledge that will easily spark ideas during the ideation phase.
