Having a process also allows you to think of ideas that may not be easily apparent. What's one thing you do to help come up with new ideas? How can you incorporate this into a repeatable framework (for yourself as well as those you collaborate with)?
My creative process differs a bit from personal to business. But, at work I tend to find out all about a client and what it is they do usually through their website. If I'm luck I may get SME interviews or be able to talk to the client directly. Then the content brief will come and I'll start writing. If the subject is tough I find that breaks like taking a walk or something to clear my head are invaluable.
After writing, next comes the editing process. If it is a tough client and I have the time I may hand off to an editor for an extra look.
I usually look up to other content creators and add my own touch to it by getting refrerence from other websites, overall "An idea is nothing more or less than a new combination of old elements" isn't it ?😉
To generate new content ideas and improve my creative process, i dive deeper into various competitor's contents as well as contents thst hsve been made by various individuals and brands then mockup inspirations, plan and so on from then to create new contents ideas
To generate new content ideas, I tend to scour the internet, specifically, dive deep into a competitor's content and draw inspiration from it. Talking to a superior who knows more about the brand or the industry helps me create new ideas.
I incorporate all the things into my framework by taking all the ideas I gathered and integrating them into the final content idea.
So my creative process starts with Researching about the topic , all out the smallest part also, thencopy it down to decode the pattern and them try to think how it could be done more profoundly and with relevancy.
Currently, my creative process starts by researching competitors on all relevant platforms. This helps figure out what other companies are doing whilst also considering if it is neccessary for my company to do the same. Sometimes even looking at companies in different sectors and how they lay out their content can be very helpful.
My creative process is to read the content I'm trying to create, live in the topic I'm trying to pass across, research, listen to music, and write them down so I don't forget or lose track.
Personally, to come up with new ideas, I always research on various materials pertaining to the topic at hand. After gathering the material that I find it sufficient, I read through them thoroughly and take a break to allow my mind to process it. I always read new materials on daily basis and encourage every member of my team to do their research to get diverse knowledge that will easily spark ideas during the ideation phase.
My creative process is making sure my work area is clean and free of distractions and looking at examples of what I plan to do in order to get more ideas.
I find observing situations around me and asking 'why' really helps me come up with new ideas. Keeping my mind open to current issues and even observing nature, really helps
I have a repeating framework in place where I list out business objectives, then brainstorm problems to solve for the customers that are associated with those business objectives, then riff with my agency partners to associate the objectives and ideas into content ideas. It works decently well, though perhaps it is a bit safe.
My creative process is an ongoing cycle of consuming information, media, or entertainment; having as many open, candid, in-depth conversations with people around me about the new things learned; and making the time to focus and buckle down to get as much done as possible when all of it comes together in a clear picture of what I'm going to be making.
My creative process is to immerse myself in a real life or virtual environment that is connected in someway to what I'm trying to create. It works closely to the same process described in the previous video where I allow subconscious thought to generate ideas. From there its important to write it down immediately before the thought is lost and the struggle to recreate the idea happens. After that, its all about application. Acting on the idea and seeing where it takes me.
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