Content Marketing

kara_susvilla
Inbound Professor
Inbound Professor

What's your creative process?

Having a process also allows you to think of ideas that may not be easily apparent. What's one thing you do to help come up with new ideas? How can you incorporate this into a repeatable framework (for yourself as well as those you collaborate with)?

 

*To learn more about this, check out the Generating Content Ideas lesson via HubSpot Academy. 

2,310 Replies 2,310
Rolyat
Member

What's your creative process?

My creative process is making sure my work area is clean and free of distractions and looking at examples of what I plan to do in order to get more ideas.

LANGAT97
Contributor

What's your creative process?

The clean aspect of the working area implies quality ideas as the quote goes, "cleanliness is next to Godliness."

0 Upvotes
CHernandez9
Participant

What's your creative process?

I'll go for a walk, vaccum, do the dishes (if I'm working from home) or work on something.

I always, carry a pen and small notebook ... in case inspiration

0 Upvotes
JPereira34
Member

What's your creative process?

I find observing situations around me and asking 'why' really helps me come up with new ideas. Keeping my mind open to  current issues and even observing nature, really helps

PFF4628
Participant

What's your creative process?

I have a repeating framework in place where I list out business objectives, then brainstorm problems to solve for the customers that are associated with those business objectives, then riff with my agency partners to associate the objectives and ideas into content ideas. It works decently well, though perhaps it is a bit safe. 

JSaunders7
Contributor

What's your creative process?

One thing I do to come up with new ideas is to look at what other bloggers and content creators are writing about. 

JorgeReyna
Member

What's your creative process?

My creative process is an ongoing cycle of consuming information, media, or entertainment; having as many open, candid, in-depth conversations with people around me about the new things learned; and making the time to focus and buckle down to get as much done as possible when all of it comes together in a clear picture of what I'm going to be making.

CRay98
Member

What's your creative process?

My creative process is;

Gain inspiration

CReate a rough draft. Research and gather more information, distribute or do what i call division of labour then audit and approved all the creatives

 

 

 

 

 

JSaunders7
Contributor

What's your creative process?

Thank you for the inspiration!

PMcCaleb
Member

What's your creative process?

My creative process is to immerse myself in a real life or virtual environment that is connected in someway to what I'm trying to create. It works closely to the same process described in the previous video where I allow subconscious thought to generate ideas. From there its important to write it down immediately before the thought is lost and the struggle to recreate the idea happens. After that, its all about application. Acting on the idea and seeing where it takes me. 

Priiiyaa026
Participant

What's your creative process?

my creative process is to think about something and then analysing its benefits and thinking about its pros and cons and thinking about the same in some imaginary basis which can be possible to turn into reality

0 Upvotes
SSutliff
Member

What's your creative process?

Here is my creative process:

1. Gather factual information

2. Gain Inspiration 

3. Create a vision board 

4. Make a rough draft 

5. Time my concept correctly 

6. Apply! 

0 Upvotes
LHembram
Participant

What's your creative process?

1. I will gather information from the right sources. 

2. Try to make connections in between the concepts. 

3. Let my subconscious take over. 

 

3. Then write down the good ideas. 

4.  Test them. 

5. And reuse good ideas on different ways. 

0 Upvotes
08994
Member

What's your creative process?

when it comes to the creative process I love to start brainstorming and watching videos and topics that are related to what I'm thinking and start taking ideas and building on them idea most of the time I enjoy scrolling and watching videos on social media related to that topic 

Selfyou
Member

What's your creative process?

Yeah, when coming up with now ideas as explaining in the previous lesson. I try to gather information around me as much as possible about the idea I am working on as far as going to TikTok to watch some videos about it. I make sure I digest it very well. Then put important things down from what come to me unconsciously

0 Upvotes
DayaTera2
Participant

What's your creative process?

Ideas comes to me most of the time when go i though the contents of my competators(eg. Instagram), who have content gaps within there content. Firstly I evaluvate my contents, write down( mostly in note pad) were i can include there gaps in my conents. Then incoperate there content gaps withing my content without devating from from brand styling and visual appeal (theme based Intagram page). 

This is the one of the strategies i followed for my page long ago and it was worked out every single time.

BensonWa
Participant

What's your creative process?

This question has never really come to mind before.

Come to think of it, ideas come when I am out simply doing something completely different such as having a walk, working out and cooking.

I write down the notes on my notes app.

Later I do the research and start the work on it. 

HamdaJalled
Member

What's your creative process?

Coming up with new ideas depends on framework I'm working in, like if it's about finding solutions for daily life issues, I try to be quick and find the fastest and most efficient ways to deal with them, if it's about university projects or homework, I give more time to think about ideas that can be implemented repeatedly as well as try to improve on them in every chance possible.

MickeyP
Contributor

What's your creative process?

I've never really considered it before now. I tend to start with lists and then organize those into groups that can be later fleshed out into something more. Most of the content I write is emails, so I also have to think visually and much as linguistically. I'm constantly looking at the emails I receive for ideas on structure and where a headline might work better. I generally find that when I'm struggling with a topic it's best to move onto a physical task so that my brain slightly disengages, that's when i find new perspective and connections I may not have noticed previously.

TSpalsbury
Member

What's your creative process?

My creative process is not formal at all. I find creativity comes to me when I'm least expecting it, but mostly when I'm not trying so hard. I love to consume through reading, listening to podcasts and watching short videos on different topics. I also write short stories that have nothing to do with work and everything to do with a creative outlet. 

I usually use my notes app to collect ideas or I use onenote if I'm at my computer. 

 

If I'm trying to work something out for a specific deadline or a new project, I hand write/map it out and as I'm a very visual person and need to see things laid out before I start writing. 

GamalJastram
Member

What's your creative process?

My creative process spans the entire day through my routine. I wake up at 6, and for the next hour or so, while alone I listen to either music, a podcast chapter or an audiobook depending on the day (Yes, I have a day assigned for different things topics - one could be business or finance, the other could be a podcast about life and cautionary tales and the third could be an audiobook about self-development or just a fantasy story).  and after making and eating breakfast, I turn off that part of my mind and get to work. during this time my mind is focused but something entirely unrelated to the kind of content I need just unlocks something in my mind and ideas start flourishing. I realized that this happens recurringly at specific hours of the day and sometimes on specific days of the week. during these times, I take a pause and depending on if I am in front of my computer or not I open my OneNote app, go to my "Ideas" Notebook and free write the idea as raw as it comes to my mind so I can structure it later. 

 

As I always listen to music while working, I make it a point to listen to a specific set of playlists for a specific type of task for a couple of weeks and later on I recall (on-demand almost) certain ideas or connections I've had during a certain task by consciously using a modified version of the method of Loci (music-evoked autobiographical memory). And it's always worked for me. (even back in High School and University, I Studied and Read with music haha). At a specific time of the day I Take pause and go meditate for a whole hour. I clear my mind and take anything that comes and allow them to fill my imagination. And then go on with my day. When I go to bed, I do some light reading of the "ideas" section of my OneNote Notebook and then sleep. and in the morning, the cycle continues.