Content Marketing

kara_susvilla
インバウンドプロフェッサー
インバウンドプロフェッサー

What's your creative process?

Having a process also allows you to think of ideas that may not be easily apparent. What's one thing you do to help come up with new ideas? How can you incorporate this into a repeatable framework (for yourself as well as those you collaborate with)?

 

*To learn more about this, check out the Generating Content Ideas lesson via HubSpot Academy. 

2,291件の返信
PatchTBBPO
メンバー

What's your creative process?

As a marketing employee, I do content writing mostly. But I'm not really good at it thus taking this course. But two things that help me do content writing and those are brainstorming and drafting. It helps me create a solid understanding with the things i have to consider when writing a content. I brainstorm ideas and key points that I want to cover in the content. Creating an outline or a list to organise my thoughts. And then I begin drafting the content using the clear outline or list I created. I write freely as long as the goal is to get all of my ideas written so that I can revise them later.

CamilleB9
メンバー

What's your creative process?

My creative process is admittedly more of a "when inspiration strikes me," but I will say I am an avid consumer of different forms of media. Sometimes when I'm watching youtube videos, tiktoks, or even movies, inspiration strikes me and ideas begin to flow. Through this, I've developed a good habit of documenting when I have these "eureka moments" in a notes app on my phone. In the future, I plan to have brainstormng sessions to make my idea process more intentional. 

hs23
メンバー

What's your creative process?

One thing I do to help come up with new ideas is to regularly engage in brainstorming sessions. During these sessions, I jot down any ideas that come to mind, no matter how unconventional or unrelated they may seem at first. I find that this free-flowing approach often leads to unexpected connections and sparks of creativity.

To incorporate this into a repeatable framework for myself and collaborators, I would suggest the following steps:

  1. Schedule Regular Brainstorming Sessions: Set aside dedicated time for brainstorming sessions on a recurring basis. This could be weekly, bi-weekly, or monthly, depending on your preference and availability.

  2. Define Clear Objectives: Before each brainstorming session, clarify the specific goals or challenges you're looking to address. This could be generating ideas for new content topics, solving a particular problem, or exploring innovative approaches to a project.

  3. Create a Stimulating Environment: Choose a conducive environment for brainstorming, whether it's a physical meeting space or a virtual collaboration platform. Encourage participants to share ideas freely and without judgment.

  4. Use Creative Techniques: Incorporate various brainstorming techniques to stimulate creativity and encourage out-of-the-box thinking. This could include mind mapping, word association, role-playing, or visual brainstorming exercises.

  5. Capture Ideas: Provide a means for participants to capture their ideas during the brainstorming session, whether it's through sticky notes, digital note-taking tools, or a shared document. Ensure that all ideas are documented for future reference.

  6. Review and Refine: After the brainstorming session, review the ideas generated and identify those with the most potential or relevance to the objectives defined earlier. Refine and expand upon these ideas further as needed.

  7. Implement and Iterate: Take the most promising ideas and incorporate them into your projects or initiatives. Track their progress and iterate based on feedback and results.

By establishing a repeatable framework for brainstorming sessions, both individually and collaboratively, you can consistently generate fresh ideas and foster a culture of innovation within your team or organization.

WIkechukwu
参加者

What's your creative process?

By gathering information, insights from data gotten, then understanding it and getting clarification, then thinking deeply about the situation, after that pick up the best idea for situation approach.

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GADENIYI
メンバー

What's your creative process?

One thing I do to help come up with new ideas is to regularly consume content from various sources such as industry publications, blogs, podcasts, and social media platforms. I also engage in brainstorming sessions with colleagues, where we discuss trends, challenges, and opportunities in our field.

To incorporate this into a repeatable framework, I could establish a regular schedule for idea generation sessions, perhaps on a weekly or bi-weekly basis. During these sessions, I would encourage team members to share insights and observations from their content consumption and brainstorm collectively. Additionally, I could create a shared document or digital space where everyone can contribute ideas and insights asynchronously, allowing for continuous collaboration and idea sharing.

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nikita1901
メンバー

What's your creative process?

Client Briefing: Grasp the client’s vision, budget, and space usage.
Site Inspection: Evaluate the site, take measurements, and understand the space.
Idea Generation: Develop a unique design concept based on the client’s needs and site specifics.
Design Elaboration: Create detailed layouts, select color palettes, furniture, lighting, and other elements.
Client Presentation: Showcase the design to the client for feedback and approval.
Execution: Post-approval, coordinate with contractors, procure materials, and supervise the installation.
Final Review: Conduct a final walkthrough with the client to ensure satisfaction.

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Ikram_Bensaidi
メンバー

What's your creative process?

my creative process involves brainstorming ideas and then doing research about what I have in mind and see which idea has the best potential and future development, with this process I help myself deciding on which idea best suits my work

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CV41
投稿者

What's your creative process?

Read

Jot notes
Marinate (take a walk, do housework, work on a hands-on project)

Nap

Write

 

The marinate and nap parts of this process are really vital for me, as odd as that may sound. They allow my thoughts time and the non-focused awareness I need to collate them adequately. 

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AFrancis5
メンバー

What's your creative process?

read and learn

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ALemeri
投稿者

What's your creative process?

Read, document and write

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RashiS
メンバー

What's your creative process?

Read, read and read

Learn, unlearn and relearn

Mdotbrown
メンバー

What's your creative process?

I have a set of cards called Idea tatctics where it breaks down ways to generate ideas. I will use them and some of the activities to try to get into a place where I can find ideas. 

V_Shweta
参加者

What's your creative process?

I go for a walk when nothing makes sense, when I think I'm stuck or feel blank.

I actively take my mind off it, take in the surrounding, focus on each step, plug in some music at times, and simply gaze at the sky. That works wonders for me. 

 

CV41
投稿者

What's your creative process?

I am happy to see this response. I wondered if I was alone in this! A walk, or sometimes, a protracted hike, seems to open the floodgates for me. 

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UnicEunice
メンバー

What's your creative process?

What's your creative proces 

 

one thing I'll do to come up with new ideas is to read whatever I can and whereever I can then I'll develop appetite for content and consume everything within my reach, not only marketing content and I'll consume it regularly.

Ebunoluwa
投稿者

What's your creative process?

One thing I do to come up with new ideas is take my pen and my paper and go to a calm environment listening to a gospel genre and do less thinking.

SenDivz
メンバー

What's your creative process?

Outline, outline, outline - for any given topic after research, I put together an outline and let the flow/story stew in my head for a few days which includes not looking at it for a couple of days . Once conviced, get a collegue/manager/team to vote on the outline and only when I get a green signal, I procced to create. 

XGonzalez
メンバー

What's your creative process?

My creative process is deciding and picking a couple different topics I am interested in. Understanding each better separately. Then think of a new a different way on bringing them together. Then I like to let my mind wonder and use every experience in my daily life to see how I can incorporate it, always writing down ideas. Lastly I let it rest for a while until an idea comes to my head

NASH3
参加者

What's your creative process?

My creative process involves exposing myself to various content in my field of interest, looking at people in that field and looking for the gaps and everything, my eureka moment comes way later when I'm just relaxed or trying to get to sleep

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jennychuISW
参加者

What's your creative process?

Looking at competitors or brands we strive to be as successful as it can really provide a burst of creativity and a "lightbulb moment". I'll storyboard who is the recipient and what they're interested in to help me build out content ideas.

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D_66
参加者

What's your creative process?

one thing i do to help come up with new ideas is by randomly surf the web. for example Google is great when you know what you are looking for,so by surfing the web helps you generate new ideas. Another aspect that help me come up with new ideas is through meditation. It"s hard to come up with great ideas when your mind is crowded with everyday thoughts and concerns,you need quiet space. Meditation will help clear the mind of daily business and stress, then you can quietly focus on your future.