Content Marketing

kara_susvilla
HubSpot Employee
HubSpot Employee

What's your creative process?

Having a process also allows you to think of ideas that may not be easily apparent. What's one thing you do to help come up with new ideas? How can you incorporate this into a repeatable framework (for yourself as well as those you collaborate with)?

 

*To learn more about this, check out the Generating Content Ideas lesson via HubSpot Academy. 

2,744 Replies 2,744
abuzarmomin
Participant

What's your creative process?

What's your creative process?

My creative process involves an initial brain dump, letting ideas flow without restrictions. After a break to gain fresh perspectives, I seek external feedback, selectively apply insights, and execute without constant tweaking. This ensures a balanced and well-executed outcome without unnecessary second-guessing.

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sfrancque0825
Participant

What's your creative process?

I have tended (and this applies to non-marketing creative endeavors as well) to just brain dump, and let ideas flow onto a page with no limitations on how to organize or stucture things in the beginning. As time goes on, I alternate between letting things "rest" (so I don't overthink anything) and returning to them with fresh eyes. At some point, I'll seek external feedback, apply what I agree with, and execute without second guessing myself or continuing to tweak. 

ABasetAyabaset
Contributor

What's your creative process?

My creative process is reading to gather data about the topic.After that, trying to understand all the collected data to form a broad idea.Then, figuring out the idea from the collected information.

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NMajiza
Participant

What's your creative process?

As a language model, I generate responses based on patterns in data. To enhance creativity in idea generation, I simulate diverse perspectives and draw from a wide range of information. You can incorporate this into a framework by actively seeking input from various sources, encouraging diverse viewpoints, and fostering an environment that values creativity and collaboration.

Naw0032
Member

What's your creative process?

My creative process consists of looking through social media for inspiration and brainstorming.

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AAndeka
Participant

What's your creative process?

My creative process includes asking for ideas from the audience which consumes my content.This helps me generate more ideas .

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C-8Christina
Member

What's your creative process?

Reading, scrolling through social media to find inspiration,  researching, and taking a break if it needed.

 

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Sylvia22
Member

What's your creative process?

My creative process involves reading, listening to music and having quiet time. Quiet moments help me in problem solving, that's when I get insights.

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FOrtman
Member

What's your creative process?

My creative process depends on the task at hand. I normally like to have an overall plan that I can use and help to think of ideas. Sometimes the ideas come to me and I start the task.

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Ergoodwin1992
Participant

What's your creative process?

I integrate the creative process into my everyday life. Yes, I do consume content and brainstorm, but my mind is always making connections. That is true whether I am doing research for my website, enjoying a glass of wine, or perusing the grocery store. Myu best ideas always tend to pop out of nowhere. I think it's helpful that I am aware of how I think. I'm more linear lhan most abstract thinkers, and more abstract minded than most linear thinkers.

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GSapon
Participant

What's your creative process?

Part of my creative process consists of researching and doing my own studies on my own time. 

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DMathias
Member

What's your creative process?

Part of my creative process consists of doing things that I love in my every day life, listening to interviews, movies and been in a quiet environment.

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KPyle
Member

What's your creative process?

Part of my process involves listening to marketing (or relevant) podcasts while I'm going for a walk. I usually have to pause the podcast and take a voice note to braindump my ideas before I lose them.

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DMathias
Member

What's your creative process?

How will I tell my story? How will my ideas tell my prospective client that my services are beneficial to them and I can be referred to others? This is where my ideas fall into long term planning in marketing. Reaching my clients with my brilliant effective ideas for brand representation.

Also, looking into relavant materials online such as: courses on Alison, webinars, conferences, podcasts and more will help.

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AnSahakian
Member

What's your creative process?

For generating new ideas i continually read and search a lot of different information and stuff, like books , webinars, podcasts etc.

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BRooks22
Member

What's your creative process?

What's your creative process?

I seek inspiration daily! From other brands or businesses, content creators, and my vision. I like to start with a creative dump. It's like a free-for-all brainstorm that allows ideas to tell the story. Next, I identify what is truly in line with our goals and vision. Then I prioritize the list into categories, Now, Next and Later.  Last I complete a plan of action and produce, delegate, and create accordingly. 

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MBoteanu
Member

What's your creative process?

What's your creative process?

 

My creative process means to read different books, articles, or same topic from various sources,  ideas come to me many times while reading, if not, I let it settle down, a day or two, or even less by doing something different, like a sport or engaging in other different activity that I also ennjoy.  I also like to take a moment of silence and think about it or just write what comes to my mind. 

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HappyLuther
Member

What's your creative process?

The creative process consists of a lot eureka moments for me i.e ideas that comes unxpectedly most times. i make sure to record these ideas  on my phone. 

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YDuze01
Member

What's your creative process?

My creative process is mostly me talking to myself in an extremely quiet environment. It help my mind settle as I'm an overthinker.

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BWaldschmidt
Participant

What's your creative process?

I brainstorm ideas while listening to upbeat music. Then I write down as many things as possible. When I run out of ideas I meditate to come up with more ideas and rank my ideas from most to least favorite. If necessary I'll spend some time researching anything I'm interested in.  Lastly, I write as much as possible about my favorite idea(s) and see where it takes me.

ncraig
Member

What's your creative process?

Go for a walk after writing down ideas in my head narrowing down main points or issues beforehand. Possibly, with another person if it is needed to be brainstormed together ot for help. 

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