Having a process also allows you to think of ideas that may not be easily apparent. What's one thing you do to help come up with new ideas? How can you incorporate this into a repeatable framework (for yourself as well as those you collaborate with)?
I follow a decent process for me to discover an idea and to find out any solutions whenever I feel out.
I start with reading and watching video contents and extract the valuable insights, after that I go out to a quiet place or into the haert of nature where ther's no men around, where I can see and feel the nature only. That helps in keeping me mind refreshed and slowly I find my answers there.
It really works for me and I have applied this multiple times.
Read everything, listen to podcasts, go for long runs, intentionally attend to background details in movies and shows, then run and take notes and have deep conversations with diverse thinkers.
This is definitely an area to think about and revisit. I never analise my creative process. Seems like I should.
I guess first I have a will or a desire for something. Then I start my "solution process" which is how to achieve that goal. Then research may follow and then ideas start flowing until one or a few get put into action to deliver the desired goal
I tend to look at similar material to the topic I'm looking at and try to find topics that are less explored. I also tend to read facts in new articles or on social media and research more based on whatever sounds interesting.
It is great to understand about the ideation process and how I can use it to my advantage.
As a creative first I find inspiration daily in multiple places. I see things and save them on whatever device I am using at the time. Sometimes I even dream of a collaboration of some sort just to get the wheels turning. Then typically I rest on it. I take a moment to not think about it and then allow it to find my thoughts again. Once that happens I usually start writing things down and that's where the magic happens.
Some things that I during the process is listen to music, social scroll, watch a classic film or television show, draw and meditate.
I'm reading a lot, stealing with my eyes to see what other create and often, when driving the car, or standing in the bathroom, a new idea comes to me! It's amazing to see this process and I'm quite curious which new ideas will come to me if I'm aware of the process.
Definitely researching and inspiring myself with existing - similar content. It's always great to learn from those who already shared something about it.
Without knowing about the 4-step ideation process I was already following it. When I have to come up with a new idea for a case study I usually gather information, read blogs etc, then I write down best practices, ideas from competitors. I usually then just go and do everyday tasks, like grocery shopping or ride my bike. Unfortunately when the "eureka" moment comes I'm on my bike and I let these moments past way to often, without writing ideas down. I would like to improve this and the next time this happens to me, I will make sure I stop and write the idea down.
Whenever having no good ideas, I often go to sales and technical teams for help. I write for customers, so I need to produce content based on their pain points and demands. That's why sales reps and software staff understand best what problems customers often get and how our products can help them.
after reading, if I'm still not inspired to come up with an idea, I do some exercise mostly outdoors. I take a power walk. I watch around myself carefully. the people, the markets, everything. sometimes I run random surveys and observations.
usually after these steps, I find something to think about.
then I start to think out loud. sometimes I record myself talking if I'm not in the mood of writing!
after that, I make a nice presentation about my idea and ask my co-workers and managers to give feedback. I even ask for a storming idea session.
Read widely and draw inspiration from both within and outside the space I'm working in. Often, I tend to exercise during the day, and that helps some of what Ive read settle into semi-formed ideas. Those can be shared with the people I'm working with and together we can hammer them into a workeable shape for future content.
Oh how much I love to read books, engage with amazing content creators, visit my Pinterest ! My safe haven literally. Then taking courses and leaving my house does magic to my soul .
