Content Marketing

kara_susvilla
HubSpot Employee
HubSpot Employee

What's your creative process?

Having a process also allows you to think of ideas that may not be easily apparent. What's one thing you do to help come up with new ideas? How can you incorporate this into a repeatable framework (for yourself as well as those you collaborate with)?

 

*To learn more about this, check out the Generating Content Ideas lesson via HubSpot Academy. 

2,700 Replies 2,700
Ahmedabulhuda
Member

What's your creative process?

It depends on the kind of ideas I need, but mainly, I start by getting all the connected words, concepts and related content out of my system on a paper, then put all the needs and pain points of my target audience on another paper, and start linking the related words to the pain point and come out with a new idea tackling this said pain point.

SMargrève
Participant

What's your creative process?

Having a process also allows you to think of ideas that may not be easily apparent. What's one thing you do to help come up with new ideas? **Joining the conversation is optional. Click "Skip" in the lower right-hand corner of the page to continue.** v

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LSteven
Participant

What's your creative process?

My creative process involves studying the need of my audience, then how can I implement the most convenient way to meet those needs. After I do tailor the right approaches and methods to complete my audiences' journey.

MukhtarMeer
Contributor

What's your creative process?

Read other authors' works.
Ask questions and write down how you answered them.
Always have a pen and paper so you can make notes of content ideas.
Let your mind wander when you are doing repetitive tasks (not while driving).
Read your comments section and other authors' comments sections.
Ask questions about your current work.
Ask questions about other people's work.

JWhitten
Contributor

What's your creative process?

I use a lot of conscious and unconscious processing

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VOpiyo7
Member

What's your creative process?

I'm always on the lookout for new content ideas. Whether I'm taking a walk or scrolling through social media, I'm always thinking about what topics would be interesting to write about. If I see something that makes me think, "Huh, that's weird," or "That's cool," I'll jot it down in my notebook so I can come back to it later. Sometimes the best ideas come when you least expect them, so I try to keep my mind open to new possibilities.

LBruno
Member

What's your creative process?

I'm very early on in this process, but my go-to's are running, going to the beach or sitting out in the sun and writing to do lists, browing the web, and writing my ideas on a piece of paper. I also think about items I wish I had, recent purchases I've made and how I feel about them. I try to get enough sleep, not put an urgent timeline on myself

OPechous
Member

What's your creative process?

Whenever I am struggling to generate ideas or simply just think I turn on lofi music it calms and refreshes my mind in order to begin a new process of creativeness 

DKirchner
Participant

What's your creative process?

I invest in online courses, read, work with clients to solve their problems and listen to them. Then I drop it all into a mindmap brain dump. Create an outline and keep iterating the process until I'm ready to launch. 

CSriram
Member

What's your creative process?

What's my creative process?

 

When I am deeply indulged in a course, somewhere there is a quote from a great person. After a few days when I am sleeping & resting, the quote makes complete sense and an idea pops up.

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ESwenson
Member

What's your creative process?

Raw material, especially diverse podcasts + plus a 3 mi run. Once I let things go and step away, I get the most creative ideas.

smf668
Member

What's your creative process?

I'm still trying to figure that out, but it definitely starts with nature and listening to music! I NEED to be inspired to be creative.

NKing3
Member

What's your creative process?

Drinking water and breathing 

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JGODES
Member

What's your creative process?

What's your creative process?

 

reading related topic for more range of curiosity in making content

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ABurgos
Member

What's your creative process?

The way I usually come up with ideas is either when I'm driving or when I'm in the shower. It's the only two times when I am not distracted by everything else in life and can think more clearly. I can incorporate this into a repeatable framework by taking audio notes while driving and having a journal close at hand when I'm out of the shower. It's a little unorthodox, but if I'm able to brainstorm ideas that way it's worth it!

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BKaushal
Participant

What's your creative process?

Brainstorming within, jotting them down in notes, and eventually sharing those ideas for more relevant information has always helped my creative thinking.

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ccpickett
Participant

What's your creative process?

Any idea I have a write it down in my phone or in my journal. Usually I have to circle back to it when I have time to dive deeper. Unless my brain is swarming with ideas then I just keep free writing/typing away and perfect later.

If I am stuck, getting outside into nature always helps. Something about moving my body, fresh air and mother earth that really gets creative juices flowing. Also, talking to my business partner. Her and I can get going and going and going, "spit balling" ideas, bouncing them off one another, dreaming bigger and bigger 🙂 

Less screen time = more creativity for me

 

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ThePurpleOwl
Member

What's your creative process?

I really like to information dump about my idea and then refine. I'll get everything I already have in mind on paper, then do lots of research into other similar projects or content pieces to try and make my existing idea even better. Writing everything out helps me process what sounds good on paper, and what doesn't. 

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NHarauz
Member

What's your creative process?

For new ideas, I use my iphone to capture imagery, follow thought leaders for inspiring quotes/concepts and often freewrite a few times a week to pull out keywords. 

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DAzubike
Member

What's your creative process?

My creative process is:

- An online survey of competitors opinion and target needs/expressions.

- Public misconceptions about a topic

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NLade
Member

What's your creative process?

I write down all the ideas in my head and arrange them in order of importance. I research about the topic to give extra information to the ideas I have in my head. Then I write