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What's your creative process?

kara_susvilla
HubSpot Employee
HubSpot Employee

Having a process also allows you to think of ideas that may not be easily apparent. What's one thing you do to help come up with new ideas? How can you incorporate this into a repeatable framework (for yourself as well as those you collaborate with)?

 

*To learn more about this, check out the Generating Content Ideas lesson via HubSpot Academy. 

3,050 Replies 3,050
OPechous
Member

Whenever I am struggling to generate ideas or simply just think I turn on lofi music it calms and refreshes my mind in order to begin a new process of creativeness 

DKirchner
Participant

I invest in online courses, read, work with clients to solve their problems and listen to them. Then I drop it all into a mindmap brain dump. Create an outline and keep iterating the process until I'm ready to launch. 

CSriram
Member

What's my creative process?

 

When I am deeply indulged in a course, somewhere there is a quote from a great person. After a few days when I am sleeping & resting, the quote makes complete sense and an idea pops up.

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ESwenson
Member

Raw material, especially diverse podcasts + plus a 3 mi run. Once I let things go and step away, I get the most creative ideas.

smf668
Member

I'm still trying to figure that out, but it definitely starts with nature and listening to music! I NEED to be inspired to be creative.

NKing3
Member

Drinking water and breathing 

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JGODES
Member

What's your creative process?

 

reading related topic for more range of curiosity in making content

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ABurgos
Member

The way I usually come up with ideas is either when I'm driving or when I'm in the shower. It's the only two times when I am not distracted by everything else in life and can think more clearly. I can incorporate this into a repeatable framework by taking audio notes while driving and having a journal close at hand when I'm out of the shower. It's a little unorthodox, but if I'm able to brainstorm ideas that way it's worth it!

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BKaushal
Participant

Brainstorming within, jotting them down in notes, and eventually sharing those ideas for more relevant information has always helped my creative thinking.

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ccpickett
Participant

Any idea I have a write it down in my phone or in my journal. Usually I have to circle back to it when I have time to dive deeper. Unless my brain is swarming with ideas then I just keep free writing/typing away and perfect later.

If I am stuck, getting outside into nature always helps. Something about moving my body, fresh air and mother earth that really gets creative juices flowing. Also, talking to my business partner. Her and I can get going and going and going, "spit balling" ideas, bouncing them off one another, dreaming bigger and bigger 🙂 

Less screen time = more creativity for me

 

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ThePurpleOwl
Member

I really like to information dump about my idea and then refine. I'll get everything I already have in mind on paper, then do lots of research into other similar projects or content pieces to try and make my existing idea even better. Writing everything out helps me process what sounds good on paper, and what doesn't. 

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NHarauz
Member

For new ideas, I use my iphone to capture imagery, follow thought leaders for inspiring quotes/concepts and often freewrite a few times a week to pull out keywords. 

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DAzubike
Member

My creative process is:

- An online survey of competitors opinion and target needs/expressions.

- Public misconceptions about a topic

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NLade
Member

I write down all the ideas in my head and arrange them in order of importance. I research about the topic to give extra information to the ideas I have in my head. Then I write

JOkpani
Member

I like to write down a number of things that come to mind at different time and latter put all together while some are discarded

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HLi1
Participant

Generally speaking, my creative process follows the following steps: finding inspiration, understanding something inspiring, organizing my thoughts and writing, and presenting the work. Of course, in the creation process, I will continue to collect relevant information and expand my thinking to improve the quality of my results. 

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ABalazova
Member

My creative process would include these steps:

Consume a lot of diverse content.

See what my competitors are doing, and which topics resonate with their followers.

Use Quora and Google to see what people are talking about.

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kdunlop
Member
  • Consume a lot of different media to see what is out there. 
  • Note what is trneding
  • Note what doesn't work well and why
  • Collaborate with others in my field

 

Monalisa
Member

1. Talk to my Supervisor/Boss for ideas

2. Research

3.Browse Instagram 

4. Look at similar company contents 

5. Build a skeleton 

6. Share and improve with my Boss

7. Fix the skeleton 

8. Create draft contents

9. Have the business team and my Boss run it through 

10. Get to an agreement with them

 

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Abdal
Participant

 I use the following:

  • Read blog posts
  • Watch YouTube and other videos
  • Read questions on forums like Reddit
  • Read books
  • My brain ☺️
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VSolis
Member

One good creative process we all can benefit fr is to expose ourselves to anything that would help us generate ideas, may it be watching a T.V, or reading a social media content.

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