Having a process also allows you to think of ideas that may not be easily apparent. What's one thing you do to help come up with new ideas? How can you incorporate this into a repeatable framework (for yourself as well as those you collaborate with)?
One thing I do to help me come up with new content ideas is to workout, go on a walk with my dog, or sing/dance.
I can create this into a repeatable frame work by after digesting something new and formatting my notes - intentionally go on a walk or do something adventourous/enjoyable that allows me to experience a content epiphany!
I keep my eyes off the topic for a while and play video game during that period, and unconsciously get a new idea to solve whatever problem I am facing, asking friends on their opinion also help me atimes
I'm a Platonian channeler. I walk around and disconnect from my environment to connect with the idea itself. I also read a lot and enjoy linking unrelated ideas.
Thinking in a new problme, an old but still existing problem, somthing that helps people to save money, and idea that helps people with unpleasant work, etc.
For me its just discussing and talking about my content idea with people. Not just my colleagues, but my family, friends etc. I somehow get more inputs when they give a fresh perspective.
My process is simply : 1- I keep my eyes and all my senses full of the topic I want an idea for. 2- Write down the best parts and details of what I have seen or felt. 3- I give myself a time maybe a couple of days, it's better if I travel or walk and the idea will come up itself.
My creative process is researching other brands and data collected on the specific products. For example I am marketing a handbag-I want to know the science behind it and the data of how well handbags hold value over time. Taking time to digest the material by going for a walk or a run and having a good night's sleep will help the unconscous processing happen for me to have my Eureka Moment.
I typically do the research for content the night before I need to write it. Then I go to bed.
The content idea comes so easily to me by the following day because my mind has assimilated it during the night. What I love most about this process? I get to sleep!
Start with the main idea and framework. Consume a bunch of information and take notes. Try to make sense of it. Go back and think about the audience I'm telling the story to. Put aside until one hour before deadline and let cortisol lead me to a beautiful draft.
Start with the main idea and framework. Consume a bunch of information and take notes. Try to make sense of it. Go back and think about the audience I'm telling the story to. Put aside until one hour before deadline and let cortisol lead me to a beautiful draft. 🙂
Stepping away from technology and giving myself the freedom and space to think. This often happens outside on my patio, listening to the nature all around me, or out for a walk. I also look for inspiration on social media - scrolling through Instragram, LinkedIn and Tik Tok.
Steal like an artist What I mean is taking inspirations from 5 or more different sources then merging my personality into one idea. curating and creating my own unique one. However most of my Ideas or Eureka moment happens when I'm working out at the gym, listening to podcast, having a shower. Then I need to take note of them
In my former professional life, I conducted many interviews. Frequently, content ideas came from the discussion themselves. There would be a piece of data the interviewee would mention that seemed unimportant, but for me, it turned out to be a spark that lit the content creation flame. I am always looking for those opportunities to turn content based on a subject matter expert to whom I spoke.