Content Marketing

kara_susvilla
Inbound Professor
Inbound Professor

What's your creative process?

Having a process also allows you to think of ideas that may not be easily apparent. What's one thing you do to help come up with new ideas? How can you incorporate this into a repeatable framework (for yourself as well as those you collaborate with)?

 

*To learn more about this, check out the Generating Content Ideas lesson via HubSpot Academy. 

2,206 Replies 2,206
ShrishtiTayal
Member

What's your creative process?

Thinking of new ideas is not easy as you other people we need to reboot our mind and then start research new things. I made a coogle map and collect all the information and write down there and i would suggest other people to give it a try you'll definietly find benefit .

lokeshjain
Contributor

What's your creative process?

coogle map?

0 Upvotes
hrdjones
Member

What's your creative process?

I meditate, sleep on it, or look at my favorite brands for ideas and inspiration. What makes me stop and look, read, click? How can I emulate that?

lokeshjain
Contributor

What's your creative process?

I'm curious to know your favorite brands:-)

0 Upvotes
SMazher
Member

What's your creative process?

I am generally a curious person. Most of the time I'm looking at new info randomly and occasionally drown myself in the sea of knowledge. When searching for new ideas, I do my research and then let it marinate in my mind while I bring more mindfulness by meditating, playing music, or simply being aware of other activities I'm doing. And at a point of stillness and clarity, ideas manifest themselves, allowing me to act on them. 

0 Upvotes
VOluebube
Participant

What's your creative process?

Well, asides the ideas that' drop from heaven', I check FAQs, related social media handles,  books etc.

0 Upvotes
SMahajan6
Member

What's your creative process?

I keep bookmarking ideas i like and later use them to create something new

0 Upvotes
ABarboza
Member

What's your creative process?

I like to look at other people's ideas to get inspiration and develop something in my own style. 

0 Upvotes
LorienDean
Contributor

What's your creative process?

One thing I do to help me come up with new content ideas is to workout, go on a walk with my dog, or sing/dance. 

I can create this into a repeatable frame work by after digesting something new and formatting my notes - intentionally go on a walk or do something adventourous/enjoyable that allows me to experience a content epiphany!

 

0 Upvotes
LSulaiman
Member

What's your creative process?

I keep my eyes off the topic for a while and play video game during that period, and unconsciously get a new idea to solve whatever problem I am facing, asking friends on their opinion also help me atimes

0 Upvotes
GeorgeA
Participant

What's your creative process?

I'm a Platonian channeler. I walk around and disconnect from my environment to connect with the idea itself. I also read a lot and enjoy linking unrelated ideas.

0 Upvotes
wzidorn
Member

What's your creative process?

Thinking in a new problme, an old but still existing problem, somthing that helps people to save money, and idea that helps people with unpleasant work, etc.

0 Upvotes
ARam14
Participant

What's your creative process?

For me its just discussing and talking about my content idea with people. Not just my colleagues, but my family, friends etc. I somehow get more inputs when they give a fresh perspective. 

0 Upvotes
nurldin
Participant

What's your creative process?

My process is simply : 
1- I keep my eyes and all my senses full of the topic I want an idea for.
2- Write down the best parts and details of what I have seen or felt.
3- I give myself a time maybe a couple of days, it's better if I travel or walk and the idea will come up itself.

ChloeDuong
Member

What's your creative process?

My creative process:

Step 1: Find a productive, useful working environment.

Step 2: Read books to find resources in many areas.

Step 3: Write a draft content using my own templates.

smiles0
Member

What's your creative process?

My creative process is researching other brands and data collected on the specific products. For example I am marketing a handbag-I want to know the science behind it and the data of how well handbags hold value over time. Taking time to digest the material by going for a walk or a run and having a good night's sleep will help the unconscous processing happen for me to have my Eureka Moment. 

NmMehrotra
Participant

What's your creative process?

Step 1 - Keep myself abreast of current affairs and general knowledge in a variety of subjects.

Step 2 - Conduct specific research

Step 3 - Take a break and do something unconnected (could be as simple as a shower or a household chore) whenever I feel stuck.

and Bingo!!!

This usually works 🙂

0 Upvotes
AEsther5
Member

What's your creative process?

Basically my creative process is assimilating the topic first, conducting my research on the topic, then I listen to opera sounds and it just pops in.

OhCee
Participant

What's your creative process?

I typically do the research for content the night before I need to write it. Then I go to bed.

The content idea comes so easily to me by the following day because my mind has assimilated it during the night. What I love most about this process? I get to sleep!

AVerma20
Member

What's your creative process?

Start with the main idea and framework. Consume a bunch of information and take notes. Try to make sense of it. Go back and think about the audience I'm telling the story to. Put aside until one hour before deadline and let cortisol lead me to a beautiful draft. 

AVerma20_0-1652857240260.png

 

DSTaylor27
Member

What's your creative process?

What's your creative process?

Start with the main idea and framework. Consume a bunch of information and take notes. Try to make sense of it. Go back and think about the audience I'm telling the story to. Put aside until one hour before deadline and let cortisol lead me to a beautiful draft. 🙂

0 Upvotes