Having a process also allows you to think of ideas that may not be easily apparent. What's one thing you do to help come up with new ideas? How can you incorporate this into a repeatable framework (for yourself as well as those you collaborate with)?
I typically do the research for content the night before I need to write it. Then I go to bed.
The content idea comes so easily to me by the following day because my mind has assimilated it during the night. What I love most about this process? I get to sleep!
Start with the main idea and framework. Consume a bunch of information and take notes. Try to make sense of it. Go back and think about the audience I'm telling the story to. Put aside until one hour before deadline and let cortisol lead me to a beautiful draft.
Start with the main idea and framework. Consume a bunch of information and take notes. Try to make sense of it. Go back and think about the audience I'm telling the story to. Put aside until one hour before deadline and let cortisol lead me to a beautiful draft. 🙂
Stepping away from technology and giving myself the freedom and space to think. This often happens outside on my patio, listening to the nature all around me, or out for a walk. I also look for inspiration on social media - scrolling through Instragram, LinkedIn and Tik Tok.
Steal like an artist What I mean is taking inspirations from 5 or more different sources then merging my personality into one idea. curating and creating my own unique one. However most of my Ideas or Eureka moment happens when I'm working out at the gym, listening to podcast, having a shower. Then I need to take note of them
In my former professional life, I conducted many interviews. Frequently, content ideas came from the discussion themselves. There would be a piece of data the interviewee would mention that seemed unimportant, but for me, it turned out to be a spark that lit the content creation flame. I am always looking for those opportunities to turn content based on a subject matter expert to whom I spoke.
One thing that I do is sit outside for a hour a day. Looking at God's nature and creation. I can incorporate this in my collaborations by having meetings in the park or very scenic outside locations.
Usually, I like to sleep on things. My ideas tend to pops early in the morning, in the wee around 4am - 7am when my mind is rested. or when im on a solo long walk just listening to music or a podcast.
Since I'm also a novelist, I often experience writer's block. In order to overcome this, I pause for a while, take a quick shower, watch a movie, and sometimes read other books. And I let the unconscious processing of our minds take over. Later on, I often have that Eureka moment. Sometimes it happens while I was already writing an idea I have so I often do a rewrite.
I like to do a lot of research before I jump into an idea (reading other blogs, YouTube videos, Wikipedia, etc.) If I feel like I'm stuck and words just won't form on the document, I try to go on a walk to clear my head.
I write down every idea that comes to mind, even if it doesn't make any sense at the time. I keep these in my phone notes or physically write it down and throw it in a folder. Every once in a while I will go through and filter it down and trascribe these into my big yellow legal pad folder that houses everything. I de-clutter my mind this way as well.
I've gotten into the habit of taking notes, either physically writing them down or dictating them into my phone. This process helps me keep track of an idea instead of letting it float away like a cloud.
I consume a lot of content about the subject on which I want to create content either by reading blog posts or checking our YouTube. After that, I begin to write and then arrange my thoughts.
One is to put on music and go for a walk. I find that doing this allows my body and mind to relax. From there I can either text my idea to someone on my team or jot down notes in the note app to relay once i'm back.
The other thing I do is talk to one of my creative marketing friends, and it's not about the idea that's not coming. We talk about life and other marketing/creative topics, and that usually leads to inspiring the next idea.