Content Marketing

kara_susvilla
Inbound Professor
Inbound Professor

What's your creative process?

Having a process also allows you to think of ideas that may not be easily apparent. What's one thing you do to help come up with new ideas? How can you incorporate this into a repeatable framework (for yourself as well as those you collaborate with)?

 

*To learn more about this, check out the Generating Content Ideas lesson via HubSpot Academy. 

2,206 Replies 2,206
AExner
Member

What's your creative process?

Stepping away from technology and giving myself the freedom and space to think. This often happens outside on my patio, listening to the nature all around me, or out for a walk. I also look for inspiration on social media - scrolling through Instragram, LinkedIn and Tik Tok.

KurtAlcantara
Member

What's your creative process?

Steal like an artist
What I mean is taking inspirations from 5 or more different sources then merging my personality 
into one idea.
curating and creating my own unique one.
However most of my Ideas or Eureka moment happens when I'm working out at the gym, listening to podcast,
having a shower.
Then I need to take note of them

coachmuns
Participant

What's your creative process?

"Good artists borrow, great artists steal"

MasonStevenson
Member | Platinum Partner
Member | Platinum Partner

What's your creative process?

In my former professional life, I conducted many interviews. Frequently, content ideas came from the discussion themselves. There would be a piece of data the interviewee would mention that seemed unimportant, but for me, it turned out to be a spark that lit the content creation flame. I am always looking for those opportunities to turn content based on a subject matter expert to whom I spoke.

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GUthman
Participant

What's your creative process?

Well, I listen to music when relaxing. 

I listen to inspirational and motivational speaker and quotes and ideas comes in.

I read books to get ideas

 

 

 

 

 

 

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remosh97
Contributor

What's your creative process?

Well , I do those steps

1- Listen to music and stare at picture 

2- The ideas will come 

3- write them 

4- think about themif they need edit or develop 

5- Final touch 

CCasmir
Member

What's your creative process?

Mostly, I get ideas from looking at things. When I'm on a journey, alone mostly, something just pops. Also in the shower, I give credit to water. 

KChantelle
Member

What's your creative process?

One thing that I do is sit outside for a hour a day.  Looking at God's nature and creation.  I can incorporate this in my collaborations by having meetings in the park or very scenic outside locations.

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TheGraceJ
Participant

What's your creative process?

Ideas pop when I interact with people. 

 

And also read articles, watch documentaries, movies, and shows. 

 

Then there's the Eureka Moment, after taking in a lot of contents that seem unrelated sometimes and then there's the "aaahhh" moment. 

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Lilokado
Participant

What's your creative process?

Usually, I like to sleep on things. My ideas tend to pops early in the morning, in the wee around 4am - 7am when my mind is rested. or when im on a solo long walk just listening to music or a podcast.

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sandrajadev
Member

What's your creative process?

Since I'm also a novelist, I often experience writer's block. In order to overcome this, I pause for a while, take a quick shower, watch a movie, and sometimes read other books. And I let the unconscious processing of our minds take over. Later on, I often have that Eureka moment. Sometimes it happens while I was already writing an idea I have so I often do a rewrite.

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CHennington
Member

What's your creative process?

I like to do a lot of research before I jump into an idea (reading other blogs, YouTube videos, Wikipedia, etc.) If I feel like I'm stuck and words just won't form on the document, I try to go on a walk to clear my head.

Stitchko
Top Contributor

What's your creative process?

Ideas for writing content come from my experience and I like to add a funny note inside as a signature.

Other resources are posts from my role models regardlčess the format of the content, but most often are social media posts.

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SarahSchlueter
Member

What's your creative process?

I write down every idea that comes to mind, even if it doesn't make any sense at the time. I keep these in my phone notes or physically write it down and throw it in a folder. Every once in a while I will go through and filter it down and trascribe these into my big yellow legal pad folder that houses everything. I de-clutter my mind this way as well.

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APalagano
Member

What's your creative process?

I keep an inspiration / swipe folder. 

I also have a brain dump moment to allow for bad ideas. 

 

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JAdams8
Participant

What's your creative process?

I've gotten into the habit of taking notes, either physically writing them down or dictating them into my phone. This process helps me keep track of an idea instead of letting it float away like a cloud. 

ATobi
Participant

What's your creative process?

What is your creative process?

 

I consume a lot of content about the subject on which I want to create content either by reading blog posts or checking our YouTube. After that, I begin to write and then arrange my thoughts.

RBoring
Member

What's your creative process?

There are two things I usually do:

One is to put on music and go for a walk. I find that doing this allows my body and mind to relax. From there I can either text my idea to someone on my team or jot down notes in the note app to relay once i'm back.

The other thing I do is talk to one of my creative marketing friends, and it's not about the idea that's not coming. We talk about life and other marketing/creative topics, and that usually leads to inspiring the next idea.

AnisaaH
Member

What's your creative process?

Actually, i have a lot of thing to do, to gain an idea. If im stuck then I need to be relaxed and not  to think too much about it and try to refresh my self. I used to enjoy my me time watching youtube, scrolling down to social media, reading a lot books or news. From that, I can be able to think about the idea or maybe accidently get new idea or refferance from it.

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SStrong1
Participant

What's your creative process?

I go for a walk and watch movies, shows, and cartoons.

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BA2
Participant

What's your creative process?

I use Google most of the time. Look for resources that are related to what I likely want to create, read, digest and in the process a new idea comes.