What's your creative process?

kara_susvilla
HubSpot Employee
HubSpot Employee

Having a process also allows you to think of ideas that may not be easily apparent. What's one thing you do to help come up with new ideas? How can you incorporate this into a repeatable framework (for yourself as well as those you collaborate with)?

 

*To learn more about this, check out the Generating Content Ideas lesson via HubSpot Academy. 

3,086 Replies 3,086
CGallagher8
Member

I subscribe to industry newsletters to keep on top of what other people are talking about and what seems to be generating the most interest. I can create a divide and conquer startegy where different team members are assigned various newsletters and new ideas are placed into a shared google doc for consideration for content for the upcoming month's ed cal.

ATalha
Member

fgf

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MBudek
Member

Firstly, doing reasearch , gathering all information from diffrent perspective to get inspired and then just relaxing. Based on my knowledge ,the state "flow " or even a deep relaxation  usually achieved in meditation helps you (creators) reach brain waves Theta that are associated with creative process. Other mental exercice is brainstorming .

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thangbui
Participant

Personally, I will read articles, books, blog posts, and anything related to the character of the brand. Then, I will conduct a daily meeting with my team where I will present my ideas for the upcoming week's articles, hence, seeking my team's responses in return. Through the process, the whole team will agree on the topic being chosen at the end, which will decrease the chance of conflicts occurring while the team is working. Moreover, I would also encourage my team to be as creative as possible, in other words, even the most impractical ideas should be presented. 

I will apply the "tree branch" ideas generating technique, in which lots of ideas are put out, then analyzed and removed until the last tree branch (which is the last idea). 

Ruan253
Member

I can do research, read books, magazines, blogs, social media posts, and watch movies.

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JoeRoryChirwa
Member

doing a research

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cshettigar
Contributor

interested

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JHernandez16
Contributor

In order to have ideas , what I do is a series of questions through my social networks about problems that may arise and that with my work I could solve , I carry out research on possible solutions already made and start from this by adding new technologies and implementing the new.

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Bredemarket
Contributor

One thing that I do is to read content from interesting people that I follow on LinkedIn. From there, it's an easy step to reshare that content on my LinkedIn company page and showcase pages, or on similar properties on Facebook, or even in my own blog. 

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GrantisimoP
Member

I usually day dream and think of topics for content. With a little help I can weave thoughts already imagined and come up with new ideas. When I have a new idea I should write it down. 

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MRipley
Participant

I carry a sketchbook with me constantly. I try to sketch each day and some of my best creative ideas come to me while sketching!

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JWeiss
Member

When I am relaxing or having downtime, I naturally create better and brighter ideas. Whether its laying in bed, or in the shower or listening to music, these are the times I start to become creative and I lock onto great ideas that I begin to work on.

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AndreCarvalho
Participant

In the beginning I struggled a lot on the process of generating ideas.
Not only for the amount but also for the time I needed to execute one that could work.
Because of that I did a Design Thinking course. That alowsed me to structure and create an eficient process for idea creation.

NChristian9
Member

For me, I like to do research on a topic, brainstorm a few different ideas, and then wait to come up with ideas. This way, I do not need to stress out coming up with a specific topic and make sure that I have enough time for working on the project I need to complete

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EstherOkonedo
Member

I mostly use frequently asked questions and trending topics on social media

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GHarp
Member

I get my creative inspiration from makeup, reading, traveling, etc.

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Chayanikaprakas
Member

Interacting with new people and understanding their point of view helps me in getting a lot of new ideas.

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okartusch
Member

I Get my creative inspiration by lisening to storytelling podcasts / Stand up comedy. when it comes to operation, I research ideas / projects that have other simialar properties and develop plans and take notes about what helped them be sucessful.

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CCarr9
Member

Reading and meditation. Synthesizing ideas from disparate industries. Playing with associations.

 

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mthompson_1997
Participant

Research the topics, organize content, and develop a framework! 

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OAkpokiniovo
Participant

having a process or plans actually helps me with overall management a lot so i think its applicable to content management as well 

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