Content Marketing

kara_susvilla
HubSpot Employee
HubSpot Employee

What's your creative process?

Having a process also allows you to think of ideas that may not be easily apparent. What's one thing you do to help come up with new ideas? How can you incorporate this into a repeatable framework (for yourself as well as those you collaborate with)?

 

*To learn more about this, check out the Generating Content Ideas lesson via HubSpot Academy. 

2,851 Replies 2,851
RDan
Member

What's your creative process?

If I get stuck, I put the project away and come back to it later with fresh eyes. I also try and google it is what ever I am working on to get ideas and examples. 

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AnupamDhar
Member

What's your creative process?

So, I have a note book where I write down all small and big ideas. But at work, as a process, whenever something comes up in my mind - triggered by something I read or some business conversation - I write a small note and block time in the next couple of days on my calendar. This time is to give this idea some more thought - to actually translate the "idea" into "action". Most times I may end up chucking it as after consideration the idea may not be as appealing. But then, when it works, I do go ahead and bring in my team.

Sandeepkumarx
Member

What's your creative process?

i go for walks and runs while listening to music and take this time to look at the scenery and take inspiration from things around me.

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EconParra
Participant

What's your creative process?

Everyday I voraciously listen to audiobooks when doing mindless work, later I use an ankicard deck to place all of my eureka ideas and revise them overtime.

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DOlofinte
Member

What's your creative process?

My process : make shirt notes on key points as they drop in my mind and then do a wider search on them

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dcameron5
Top Contributor | Elite Partner
Top Contributor | Elite Partner

What's your creative process?

Writing outlines has been the biggest single thing that has enhanced the content I produce. Even after I discovered this, for some reason I kept trying to write content without outlines. It's one extra step, and it really makes your content stand out versus content that was written without an outline, I finally learned. Now that I have a job that requires outlines, it's built-in for me. And the content I produce is light years better for it. I'm not sure what it is about outlines. They provide structure, a plan, organization. You make a skeletal structure before you create the final product, just like a construction worker would use a blueprint, or his homes would come out haphazard and odd-looking if they even stood at all. So, outlines are gold mines for killer content.

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Anshul123
Member

What's your creative process?

First I will write down different niche, then I will find out the main problem of people in that niche and search for different article to get better idea, then I will list down the various topics that I will get in various niche

 

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Omogbolu_Ewoma
Participant

What's your creative process?

The first thing i do in other to generate new ideas for any of my work is to surf the internet. I love reading resourceful articles about the field of that idea and i write down relevant informations; because what i dont write, i barely remember. My last approach is to collate all i'm able to get, reconstruct them to what i want. #Really, James Webb Young was right when he said, "An idea is a new combination of old elements".

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AGeorgiadis
Member

What's your creative process?

If I get stuck, I put the project away and come back to it later with fresh eyes. I also try and google it is what ever I am working on to get ideas and examples. 

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SIllona
Participant

What's your creative process?

One thing I do that constantly help me come up with new ideas is researching the subtopics around the topic and write down any creative concept or ideas for content without judging these ideas. I think overthinking the possibility and criticizing ideas in the beginning can shy away the creative aspect. An idea journal is what I have been thinking to do because some ideas work best in certain timing. A lot of times, new idea is a combination of several old ideas that have proven to yield results.

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PaulShort
Member

What's your creative process?

My process is quite fluid. I write things down in my notepad when I get an idea or record it on my dictaphone. I carry these everywhere as inspiration can appear anywhere and often does. I like to empty my mind when going for a walk or on my exercise bike. This takes the pressure to come up with something from my right side brain. 

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TNguyen10
Member

What's your creative process?

Gather the raw material (information)

Thinking, analyzing the raw material

Asking why, what where, and how, revert the information

Understand the topic that we are going to do.

seeking information from other

 

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JRECLA
Participant

What's your creative process?

Mine is to simply research on the topic thoroughly while jotting notes which I will eventually arrange into an outline or flowchart or something. I normally come up with some initial ideas, then do leisurely walk and sleep on these ideas. I usually improve them or come up with even better ones after reviewing them the next day or after I slept on the thought. 

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ABarco
Member

What's your creative process?

Generally, I do a quick market research regarding the topic, scribble down my first impression and then, with a bigger idea I go for a thorough and deeper research.

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GMolina1
Member

What's your creative process?

I dont have a rigid process, I guess it depends on the project. But usually, it always helps me to read a lot about the topic/area, and on a google doc add notes on what I think its relevant. 

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ArunaloSinhaRoy
Participant

What's your creative process?

Locking some time aside i try to think about my new content. Usually think about life, people , and try to get inspiration from there.

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RLeat
Member

What's your creative process?

I tend to look at what others have posted in my niche, I look at what questions am I constantly being asked and I do a bit of online research and then I create my content based on the results of that process

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CBecker94
Member

What's your creative process?

When trying to come up with new ideas, I typically look for inspiration from others either in person or online.  After considering multiple perspectives, I will work on combining them in order to find what works best for me.  This can be made repeatable by setting aside time either daily or weekly for regular brainstorming.

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melvabintangg
Participant

What's your creative process?

Having private time has always been the best thing for me to find fresh ideas. While the sweet and deep conversation with the team is also the best one to incorporate the repeatable framework into the effectiveness of management content. 

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AGhatak5
Member

What's your creative process?

As mentioned in the course, I just consume and browse the web like a wraith looking for prey. Ideas really can jump into our heads anytime. Whenever I see soemthing interesting, I bookmark it for sure for future use. I have also had radom ideas pot into my head from advertisements and comment sections are an interesting and uconventioal place to scroll through but its a seriously useful place where one can get audience perspective from. 

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SMcCollough
Participant

What's your creative process?

One thing I do is literally scroll Instagram while listening to music. I tend to work with creatives who use some form of art to get into the creative space. So this will be replicated in my own business.

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