Content Marketing

kara_susvilla
HubSpot Employee
HubSpot Employee

What's your creative process?

Having a process also allows you to think of ideas that may not be easily apparent. What's one thing you do to help come up with new ideas? How can you incorporate this into a repeatable framework (for yourself as well as those you collaborate with)?

 

*To learn more about this, check out the Generating Content Ideas lesson via HubSpot Academy. 

2,817 Replies 2,817
JustRalphy
Participant

What's your creative process?

Me, I played mozart music. It helps me think orderly. It seems my mind has working to make me think clearly. No wonder if I played mozart music my kids went out cold quick.

 

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Elienai
Member

What's your creative process?

I try to listen to music while watching something funny and engaging, and keeping an eye out for content ideas.

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Quynhkarry
Participant

What's your creative process?

For me, I usually come up with ideas when I'm lying in bed and getting ready for bed, it's hard to put into a process, I think I'll prepare ideas ahead of time if time is tight. I think I'll try a few more ways.

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MMckinney2
Member

What's your creative process?

I conduct research first and try to understand the topic better. Following that, I brainstorm ideas, take a break, and then come back to the process with whatever ideas might have come to me during my time away from work. I didn't realize that this was a well-known ideation process until taking this course.

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VKRajpal
Participant

What's your creative process?

For me it start with a excellently brewed glass of black coffee. Following with writing, writing & writing. For 45 minutes every morning I write. I don't care about anything I just have to write it down on paper. And usually in the exercise idea comes to me.  I write down the idea in my diary and then I move to start reading.  

 

IFreeman19
Participant

What's your creative process?

hm

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DBrown21
Participant

What's your creative process?

I usually do some research and gather some notes. Then, based on the information that I collect, I will create a mindmap, which will allow me to have various ideas and topics. I'll then send it to my team for feedback and draw up an outline. Afterward, I'll input the information into my content calendar.

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STan5
Member

What's your creative process?

I draw and I use mindmaps on whiteboards!

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austinnguyen96
Participant

What's your creative process?

Generating content lead for my next marketing strategies

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zRichardson
Participant

What's your creative process?

When i go and see the country we live in that helps me think of what people want and need.

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CHill3
Member

What's your creative process?

One thing I do to help me come up with new ideas is smoking weed by myself either in a small room or outside with scenery to nhelp me enjoy nature. I can incorporate this by making sure to write down important ideas I come up with on my phone so nothing is forgetten, then send these ideas to people in my business to get their perspectives

SIllona
Participant

What's your creative process?

One thing I do to come up with new ideas is by conducting a research on the topic itself. Write down important statements and questions that I encounter. I usually go to ask.com, Google, and Quora to see how society view this subject, the relationships that this subject has on other areas in life, and really come to an understanding of the topic and its roles. After understanding it, I will write down different creative concepts and words, and freely brainstorm for a period of time. A break is necessary for me before going to the second step which is finalizing the idea and test run that idea to different people to see if the message is clear.

Hiwa
Participant

What's your creative process?

 In order to generate ideas for my website, I usualy gather information 2 months prior updating it. This helps me to understand, edit and review the content and provide the best for the audience.

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justraj19
Member

What's your creative process?

Generating content lead for my next marketing strategies

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Diksh
Member

What's your creative process?

Research. I try and do as much research as possible and check out my competitor's work as well. If it isn't resonating with me I try and find ways to fi it thus getting an idea for my own

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NManski
Member

What's your creative process?

I explore what is happening in other markets and use that to generate ideas on how I can apply or relate it to my industry or niche area. 

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SBradley8
Member

What's your creative process?

When Im thinking of ideas/content topics, one of the first places I go is https://answerthepublic.com. 

This website allows you to see what questions people are asking about a particular keyword. This helps me to create content that will answer specific customer questions and come up with a general idea of what people are wanting to know about a particular topic 

JessicaChristen
Contributor

What's your creative process?

Market research trends ,topics and keywords within your particular niche and create content that is authentic and aligned to myself and brand.   However, quite a few of my topics come from "aha", light bulb moments as well. 

AMOHAPATRA
Member

What's your creative process?

Using keywords that hit ur brain the first time you hear about a topic - then google those keywords and see what questions people are asking.

Then go find social media platforms where people are talking anything related to it.

Write or document anything you find valueable. Then go deeper into your search.

Then take a break. Like a really good break and nit think about it. Do somethimg else.

After sometime your mind starts coming up with new and creative ideas.

Irtazat
Member

What's your creative process?

Quite surprisingly, my new ideas come when I am out of my work, especially, during conversations with my family and going outside for a walk to buy groceries. 

Amime
Member

What's your creative process?

Personally, the new ideas come to me not cause I think about them! I try to not stress myself with the content but ideally have a mind mapping of what the content should depict and I write it in Goole Keep. When I'm certain of the mapping, I picture my content as a story and when it makes perfect sense, I put it on the paper. That's not to it! When I read aloud my content, I'd know the flaws or the magic I have missed to make it appealing. And after a while, I would get the Eureka moment! That's when I include the few changes to come with a final copy!