What's your creative process?

kara_susvilla
HubSpot Employee
HubSpot Employee

Having a process also allows you to think of ideas that may not be easily apparent. What's one thing you do to help come up with new ideas? How can you incorporate this into a repeatable framework (for yourself as well as those you collaborate with)?

 

*To learn more about this, check out the Generating Content Ideas lesson via HubSpot Academy. 

3,100 Replies 3,100
NguyenThuyLinh
Member

Có một quá trình cũng cho phép bạn nghĩ ra những ý tưởng có thể không dễ dàng rõ ràng. Một điều bạn làm để giúp nảy ra ý tưởng mới là gì? Làm thế nào bạn có thể kết hợp điều này vào một khuôn khổ có thể lặp lại (cho chính bạn cũng như những người bạn cộng tác)

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LVC
Member

I read a lot¡....from Novels to blogs and articles.....looking for a variety of new point of views¡

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LCruz7
Member

I try to read about many topics because thats help me to generate new ideas

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CNielsen
Member

I try to map out my ideas and study other similar content to come up with new concepts to expand on

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npthuytranggg
Member

There are many interesting topics I can see everyday on facebook, tiktok, youtube, instagram... but I don't realize. But after learning this lesson, I will notice and write down everything that I think it's potential to develop into content ideas.

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MHassan6
Member

I am daily watch new videos to come up new ideas

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PhamNgocAnh
Member

I see everything occuring and suddendly ideas come up, then i write it down immediately

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Sulaymaan
Member

I consistently consume content. Both within and outside my industry 

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MCorpuz
Member

I read books and watch videos to come up with new ideas.

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Iri
Member

Use Google's autocomplete, similar searches, and what other people are looking for.

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TR9
Contributor

What I do is search on youtube and see related videos from other creators, since YT's related video algorithm is quite advanced.

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NThịMinhNgọc
Participant
Like to your her
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cgmom88
Member

I can talk to my husband or family members to see what ideas they can come up with after I say a word such as addiction recovery or eating healthy. Then, I can write down all the ideas they come up with and do the same with my ideas. 

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JackiePeraza
Participant

I actually enjoy watching other's who have done what I'm thinking of doing and studying what I like and dislike about how they executed their project. I will usually look at 5 examples from others. I also like looking at who I'm "competing" against. That way, I know what's working for them but also what I can do to come out on top. 

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MarkAnthony
Participant

Use the Google method of autocomplete, related searches and peopele also search for.

 

To make this repeatable for our team as it can get repititve, we make use of our tech stack and SEO tools to automate the process.

 

Process: Audit top competitors and find their top ranking articles and create similar content.

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KLongPham
Member
I usually draw some random things on the paper, or write down the related words (for ex: book-paper-pen-ink-color-rainbow-rain-sky…)
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dkumar7
Member

writing down everything that comes in my head and filtering out those which actually are relevant.

choco2
Member

Firstly, i will do research to understand my target customers, next i will watch videos or campaigns in the newpapers, youtube... to find ideas, finally i sit down and brainstorm thing that i feel interesting and unique give the final idea.

For group, my personally i think more difficult to generate ideas with the group more than come up with individual idea, i think it maybe partly due to the ineffective way of working in group and more people are afraid being criticized, laugh at ideas. So to be most effective, i think we should always listen and eliminate prejudice

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khang
Member

My ideas come when im in a pressure

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ETOCHIGODSON
Participant

brainstorming is just very handy to chunck out repeatable ideas.

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JAlamgir
Member

By reading books and letting imagination flow.

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