Having a process also allows you to think of ideas that may not be easily apparent. What's one thing you do to help come up with new ideas? How can you incorporate this into a repeatable framework (for yourself as well as those you collaborate with)?
I sit quietly in a room with no distractions and let my mind flow in its own direction. It starts to think about the recent movie I watched or the recent book I read, or even a person I met. my mind digs a little deeper and searches for an inspiration from them. Thats how I generate my content ideas.
Some of the methods touched on in the lesson are my current go-tos, like the people also ask section and checking out competitors. Ask the Public is one I recently started using and it's very helpful for expanding on certain topics
To generate new ideas i use to continuously think about the topic of the content like i put up many questions regarding the topic in my mind and i think of the answers as if i have to teach a person who know nothing about the topic.
When I am browsing on Instagram I tend to pay close attention to all types of ads, whether I am interested in the product or not, and I save ones that have elements that I believe can be incorporated in my own advertising, which I sometimes share with my colleagues. Going forward, I can set aside time to be more intentional about looking for ads on multiple platforms for inspiration as part of my Gathering Raw Material step in the Ideation Process.
When I brainstorm solo, I have to get away from your normal work space...somewhere you can think out loud, unrestrained, away from any distractions, cellphones, people.
I love researching ideas that other companies have done. Once I have that framework, I can start thinking about what works, what doesn't work, and what new ideas I can bring to turn it into something original.
Research. I do a lot of research online and somehow I always come up with ideas based on my findings. The idea not be related to the research results but it always leads to something.
I keep a sketchbook of both writing and drawing. I make little infographics, lists, or however I'm able to get an idea down. A lot of times I forget a thought that I had earlier in the process. So having a book I can flip back through helps as I can revisit earlier ideas. It ends up building off itself to reach completely new ideas.
I enjoy creating mood/vision boards with links to different content that might help spark ideas. Milanote is one of my favorite tools since I can visually see and move through related content from others. Then I can draw lines to notes I create regarding the content. This helps me continue to build upon my ideas by stacking through the content and notes.
Most of my ideas come from conversation, interactions with others on social media or regular problems I face day to day. I tend to write down everything and think of ways to solve these problems.
I consume content a lot. On social media, especally Instagram, I'm always looking for a wide variety of content. Sometimes, in line with my field. This sparks my creative juices.
