Content Marketing

kara_susvilla
HubSpot Employee
HubSpot Employee

What's your creative process?

Having a process also allows you to think of ideas that may not be easily apparent. What's one thing you do to help come up with new ideas? How can you incorporate this into a repeatable framework (for yourself as well as those you collaborate with)?

 

*To learn more about this, check out the Generating Content Ideas lesson via HubSpot Academy. 

3,029 Replies 3,029
NNikolenko
Member

What's your creative process?

What’s my creative process?

As a digital creator and SEO specialist for Pinterest and Etsy, my creative process starts with research and inspiration. I explore current trends using platforms like Pinterest Trends, Etsy Search, and Google Trends to understand what people are searching for and what’s gaining popularity.

Next, I create a visual mood board in Canva, where I collect colors, styles, and ideas that match the theme I’m working on. This helps me brainstorm and visualize my content before I start creating.

I also keep a growing idea bank in Notion, where I save content ideas, keyword inspiration, seasonal trends, and even rough drafts for future posts or digital products. I update it weekly so I never run out of inspiration.

To speed up the process and keep it consistent, I use AI tools like ChatGPT for content brainstorming and Midjourney for visuals. This helps me stay productive and creative at the same time.

This system has become a repeatable framework that I rely on for planning, creating, and optimizing content every week — both for my brand and for my clients.

vrtheresa
Participant

What's your creative process?

My creative process is writing down ideas on a piece of paper and then later restructuring and improving that idea as it becomes a product. I can incorporate this into a repeatable framework by sharing a Google Doc that can be changed by the person I am collaborating with or myself at any time.

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PharmHumphrey
Participant

What's your creative process?

my creative process includes thinking about new ideas, brain storming with friends, researching about it, jotting down any innovation that comes to mind

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HMacYoung
Member

What's your creative process?

I keep a journal for ideas when they hit me, whether sparked by something I heard or read, or something that "pops into my mind." I also use AI to flesh out ideas or look for connections I may have missed. I keep notes of ideas that are being fleshed out to refer to when working on the entire piece. I sometimes discuss ideas with others to see what pops into their heads as a result of the conversation.

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Oluranti
Participant

What's your creative process?

I start with research, then i use AI. seriously if you are not harnessing the power of AI, the process is definately going to drag out

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V1ct0r1a
Participant

What's your creative process?

My creative process =learn →reflectshare.

I stay curious and jot down small insights daily. Then I connect them to real challenges, let them “simmer,” and act on the ideas when they click.

Curiosity sparks the idea. Action makes it real

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NguyễnHồngP
Member

What's your creative process?

Em thường sẽ tập trung suy nghĩ

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BRavizzini
Member

What's your creative process?

Start with research, broaden your context. Then, create a map of ideas and potential triggers. And probably the key moment: take a walk by the sea or similar, free your mind. Let ideas take shape and flourish. It's a job. As has always been said, when the idea comes, it shouldn't just find you working, it should probably be because you're working.

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Gkalu9
Participant

What's your creative process?

My creative process is to gather inspiration, reframe the problem from unusual angles, brainstorm freely, refine the best ideas, and then shape them into something tangible—using cross-pollination from different fields as a key way to spark new ideas.

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MattCaseRe-Bath
Member

What's your creative process?

Have a pen and pad by your bedside, take it with you on walks, or just record a voice memo (though I've found this isn't as effect for me and it's more productive to be able to stop and write something out). Maybe find a software that combines the two? Ideas are like dreams or melodies. You think, certainly I won't lose track of that! But, new melodies enter your mind, new thoughts capivate your attention, and you drop what your mind was carrying. Meditation can help! It can help you with remembering something lost, or generating something new.

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Gopalcement123
Member

What's your creative process?

My creative process is a cycle that begins with inspiration and problem spotting. I generate ideas, plan and structure them, then move into creation and experimentation. After refining and taking feedback, I share the final output. Finally, I reflect and learn from the experience, which sparks the next round of creativity.

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MBrown00
Member

What's your creative process?

AI. If you're not using AI to come up with the inspiration for new content, you're just wasting precious time.

0 Upvotes
ppatyarch
Participant

What's your creative process?

I make a note of any idea that sparks in my mind. There is a list of ideas that I regularly visit and develop those one-liners, naive thoughts into a story.

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Brawnie
Member

What's your creative process?

Sometimes, I go back to the write-ups I have created in the past and I just read them again. Incorporating this would be having a set time in my framework where we just go back to old stuff we've created. 

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akansham_5
Member

What's your creative process?

I do idle thinking, making my mind wander in places, coming up with scenarios, and building stories around them. Looking idly at nature refreshes the mind.

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kloud0527
Member

What's your creative process?

I will search for relevant information first. When gathering enough information, ideas will come into my mind and I just wirte them down. also, I will take a walk when I'm tired, feeling the breeze and letting myself calm down.

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Nwadike
Member

What's your creative process?

Before now, I had no definite process. I have gotten ideas by reading and just connecting the dots to the problem I'm trying to solve. Ideas also pop up when I'm scrolling through social media or just by reading comments in communities. But going forward,  I'm going to try putting structure in the process. 

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Ruelmaruel
Member

What's your creative process?

Creativity isn’t about waiting for inspiration—it’s about building habits and systems that encourage ideas to flow.

I journey into studying and researching. Other times, I listen to messages mostly at night and I also create a quite moments for myself. 

Dogmommm
Member

What's your creative process?

I like how th video talks about just letting your mind rest and that is where the creativity comes in. I am working on that as I am noticing a lack of creavity recently but usually its from other peoples work and then I have an idea.

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XTsai
Participant

What's your creative process?

My process begins with research. After gathering a lot of information, I take a nature walk to clear my mind and refresh my thinking. I also go on urban walks to observe different environments, explore what is happening in the world, and see if those insights can be applied to my project.

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BKeating
Member

What's your creative process?

Music, movies, Youtube, playing a video game, or even just going out an observing the world an people have all lead me to creative ideas that often pop into my head by chance. To agree with the video before this, it's sometimes about taking your mind off of what your working on, and finding inspiration on accident

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