What's your creative process?

kara_susvilla
HubSpot Employee
HubSpot Employee

Having a process also allows you to think of ideas that may not be easily apparent. What's one thing you do to help come up with new ideas? How can you incorporate this into a repeatable framework (for yourself as well as those you collaborate with)?

 

*To learn more about this, check out the Generating Content Ideas lesson via HubSpot Academy. 

3,056 Replies 3,056
kloud0527
Member

I will search for relevant information first. When gathering enough information, ideas will come into my mind and I just wirte them down. also, I will take a walk when I'm tired, feeling the breeze and letting myself calm down.

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Nwadike
Member

Before now, I had no definite process. I have gotten ideas by reading and just connecting the dots to the problem I'm trying to solve. Ideas also pop up when I'm scrolling through social media or just by reading comments in communities. But going forward,  I'm going to try putting structure in the process. 

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Ruelmaruel
Member

Creativity isn’t about waiting for inspiration—it’s about building habits and systems that encourage ideas to flow.

I journey into studying and researching. Other times, I listen to messages mostly at night and I also create a quite moments for myself. 

Dogmommm
Member

I like how th video talks about just letting your mind rest and that is where the creativity comes in. I am working on that as I am noticing a lack of creavity recently but usually its from other peoples work and then I have an idea.

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XTsai
Participant

My process begins with research. After gathering a lot of information, I take a nature walk to clear my mind and refresh my thinking. I also go on urban walks to observe different environments, explore what is happening in the world, and see if those insights can be applied to my project.

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BKeating
Member

Music, movies, Youtube, playing a video game, or even just going out an observing the world an people have all lead me to creative ideas that often pop into my head by chance. To agree with the video before this, it's sometimes about taking your mind off of what your working on, and finding inspiration on accident

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AG15
Member

When coming up with new ideas i like to think of things that interest me and then think of things that are similar to my interests. And when incorporating ideas I think of the same things as i said in the previous sentence and generate them into ideas.

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JoshAguiluz
Member

What's your creative process?

To consistently generate fresh ideas, I rely on a structured process of audience listening and pain point identification. Instead of brainstorming in a vacuum, I actively seek out what my target audience is talking about and struggling with. I do this by monitoring social media conversations, reading comments on competitors' content, and analyzing frequently asked questions in forums and Q&A sites.

This approach can be incorporated into a repeatable framework for a team. The first step is to dedicate specific time slots each week for "listening" across various platforms. Next, create a shared document or spreadsheet where everyone can log key questions, recurring themes, and content gaps they discover. Finally, hold a regular "Ideation Huddle" where the team reviews the gathered insights, discusses potential solutions, and votes on the most promising content ideas. This ensures that every piece of content you create is directly addressing a real need, making it more likely to succeed.

Elvis-E
Participant

Exact thing I would have wrote

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GVlsq
Member

To spark new ideas, I start by exploring seemingly unrelated topics and then search for connections. I can incorporate this into a repeatable framework by first dedicating time to a broad, curiosity-driven search, followed by a structured session of brainstorming and mapping out potential links between the new information and the current project.

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kraja
Participant

sometimes the crative ideas comes from conversation with unkown people whether it could be in traveling and also comes from reading books or articles 

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MMuflih
Member

What's your creative process?

 

I believed my creative process when I was creating a paper stick puppet dinosaur show in summer weekend. I made it with my brother after watching Jurassic Park, and that's when I fell in love with dinosaurs (and still do now). It is when I play with my dinosaurs figure and my big brother comes to me, making something like a paper puppet. I agreed, then I drew many dinosaurs that I know, then my brother cut it and glued it onto a stick. Here is a paper stick puppet. We've played together joyfully, then something pops up comes to my brain, I ask my brother, "Let's show it to our parents," and he gets better ideas, he said to prepare the show first by brainstorming how the story will go (Beginning - Conflict - Resolution). At first, we try to remember every dinosaur show that we have already watched on the Cinema/TV. Try to figuer it out who is the protagonist and antagonist one. After that, we gets lunch first. After lunch, I've get the Idea how the show will go on, my brother listen and note it.  We call out my parent's came to see our show. There are my parent's and my little sister see the paper stick puppet dinosaur show. One the other hand, me and my brother as pupet master of the show. After the show done, my parent's give applause and praising our show, and of course my little one (My little sister) want to play the dino pupet's too. What's memorable things I have and thats one of story of how my creative process.

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ES89
Participant

for childrens book, it comes from something fun in my head. 

JSilvadejesus
Member

Um Processo Criativo Estruturado

Pesquisa e Imersão: O processo não começa com uma tela em branco. Começa com a coleta de informações:

 

Análise de Persona: Quais são as dores, dúvidas e interesses do seu público?

 

Pesquisa de Palavras-chave (SEO): O que as pessoas estão buscando no Google sobre seu tema?

 

Análise de Concorrência: O que seus concorrentes estão publicando? Onde há lacunas?

 

Feedback Interno: O que as equipes de vendas e atendimento ao cliente mais ouvem dos clientes?

 

Brainstorming (Geração de Ideias): Com base na pesquisa, gere um grande volume de ideias sem se preocupar com a qualidade inicial.

 

Mapas Mentais: Comece com um tema central e explore todos os subtemas possíveis.

 

Listagem Livre: Simplesmente anote todos os títulos ou tópicos que vierem à mente.

 

Estruturação e Priorização: Organize o caos.

 

Agrupe por Temas: Junte ideias semelhantes.

 

Mapeie na Jornada do Comprador: Classifique cada ideia para os estágios de Conscientização, Consideração ou Decisão.

 

Priorize: Selecione as ideias com maior potencial de impacto e relevância para o negócio.

 

Refinamento: Transforme a ideia em um conceito de conteúdo.

 

Defina o formato (post de blog, vídeo, infográfico).

 

Crie um título atraente.

 

Esboce os principais pontos que serão abordados.

 

 

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Rhodiat
Contributor

I've not really created contents but I sure have done assignments. My creative process is going through different articles and watching different videos so as to under the assignment and come up with new answers or solutions. More like compile the things I've read and summarise them into one.

Amina_234
Member

What's your creative process?

Most of the time I think about it deeply so the answer is to read more and also to make researches about the content you want to share with your audience.

yosiariansyah
Participant

the last time I thought to create something creative, was when I played on my guitar, making my new music. I spent coutless times playing random notes on my guitar. When I found something ineteresting, I recorded it. I repeated what I did. Listened to all my recording. Combine all the stuffs into a new song I like. Conclusion: It was a random process

  

POlaniyi3
Participant

I would say, To generate content Ideas, I just do a kinda lazy research on all Topic related to the kind of content that I want to create.

And also watch video or read from those who work I can get ideas from

DyE1
Participant

My creative process is usually consuming a lot from things like movies, history, mythology social media or novels even things like anime or manga, even music, any form of media I find interesting registers in my head and gets recalled unconsciously when I'm doing random things

Fimidara07
Contributor

Most times, I just watch videos of my mentors online, read stories, articles, or blogs.
Also, I practically stalk (in a good way tho😂) other thought leaders in the field and I just get some kinda inspiration. I read practically every one of their contents that I can find (lol).

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Skolastika
Member

What's your creative process?

The one thing i do to help come up with new ideas is to have a talk/meeting with my graphic designer and my friend (mentor, really) that is a fellow digital marketer. They serve as a second and third eye to what i am doing and point out areas that could use an improvement. I think it always helps to touch base with your team every month end to rub minds and discuss what works and brainstorm new ideas for the next month. 

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